Clickables from Mediapost:
Retail
by Sarah Mahoney "It's very important to maintain our brand-marketing position, and really try to increase our share of voice," says the company's marketing veep. While it's true that people aren't buying lots of carpet right now, that doesn't mean they aren't craving it. And when houses do begin to sell again and America gets re-bitten by the home-decorating bug, "that share of voice will be worth more." ... Read the whole story > >
Automotive
by Karl Greenberg
The Bridgestone brand, which also is the "Official Tire of the National Football League" and title sponsor of the Bridgestone Super Bowl Halftime Show, will have a presence when the Chargers take on the Saints at Wembley Stadium in London On Oct. 26. ... Read the whole story > >
Restaurants
by Karlene Lukovitz "Growing Kids Inside and Out," aims to have "a positive impact on the lives of children both developmentally and educationally," says the chain's SVP of marketing. Kids' premiums are tied in with local, educational in-restaurant "Family Night" events and outreach to schools and community children's groups. ... Read the whole story > >
Pharma
by Aaron Baar
While many pharmaceutical companies reformulate or repackage drugs they've produced for human consumption into the pet medication market, "companies are also looking to develop new products specifically for pets," Packaged Facts says. Merial's Frontline is an example of a drug produced by a pharmaceutical giant specifically for household pets. ... Read the whole story > >
Automotive
by Karl Greenberg A Toyota spokesperson said the effort follows a similar program under Lexus Financial Services launched in 2005. She says that the company will promote the program via a Web site--experience.ToyotaRewardsVisa.com--direct mail, banner ads, and a full-page ad in USA Today this Friday. ... Read the whole story > >
Beverages
by David Goetzl
Media companies may find PepsiCo knocking on their doors a little louder over the next year. The beverage giant's CEO said repeatedly Tuesday that revitalizing domestic sales of its soft drink Gatorade and other brands is paramount for the company over the next year. And she hinted that an increased marketing investment will play a key role. ... Read the whole story > >
Retail
by Fern Siegel
First there was her TV show, then a popular magazine. Now comes the branding. Daytime host Rachael Ray is making her QVC debut on Oct. 19 to introduce her signature line of kitchenware and utensils. ... Read the whole story > >
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