Monday, October 13, 2008

Monday Night Marketing News

Clickables from Mediapost:

by Karlene Lukovitz
"With the democratization of information, consumers can either form around a brand and praise it, or blog it to death," says the co-author of The Brand Bubble. There's no place to hide. Truly successful brands understand how to be part of the dialogue, rather than trying to control it. They understand the vital needs to be transparent and co-create their brands with consumers." ... Read the whole story > >
by Sarah Mahoney
Initially, it had projected same-store sales to be flat, or slip about 1%. Now, it says those declines are more likely to be between 3% and 6% for the fall season. As a result, it's lowered its earnings estimates to between $1.30 and $1.50 a share. Its previous estimates called for $1.70 to $1.85. ... Read the whole story > >
by Aaron Baar
"People are looking online for their health-care needs," says John Mangano, senior director of comScore's Pharmaceutical Marketing Solutions practice. "It's clear the more you market, the more [consumers are] going to your site." ... Read the whole story > >
by Karl Greenberg
General Motors chairman Rick Wagoner took to the Web last week to reassure the public about the company's position in the first of a series of videos called "The Case for GM," which the company is running on YouTube under the aegis of its FastLane social media campaign. ... Read the whole story > >
by Les Luchter
From Phoenix to Shanghai, it moved forward this week on two of the "key strategic initiatives" promised last month, the launch of "neighborhood doughnut shops," with Arizona serving as the first market, and an expansion into China. ... Read the whole story > >
by Karl Greenberg
The new elements include a national sweepstakes promotion, grassroots efforts and retail programs leading to the Postseason and 2008 World Series. The company says the effort, part of its biggest sports marketing campaign, includes signing a roster of MLB players to tout Aquos. ... Read the whole story > >
by Sarah Mahoney
Nike says the ad was directed by David Fincher (Se7en and Fight Club), and that it demonstrates not just the hard work and sacrifice required to make it to the pros, but destiny, as well. ... Read the whole story > >

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