Wrapping up the weekday with these clickable headlines from Mediapost.
However, continue to stop by over the weekend when there will be at least 4 new stories Saturday and 4 more Sunday.
Strategy
by Karl Greenberg
"It's not business as usual, and most of these folks need to have a better fix on consumer values," says Brand Keys' Robert Passikoff. "They have magnificent fixes on brand perspective but as long as things were running smoothly they manage most of them, they muddle along doing what they always do, but in this environment a brand becomes a commodity." ... Read the whole story > >
Trends
by Sarah Mahoney
To find out how marketers can best benefit from this massive trading-down-a-thon, we asked Leslie Moeller, head of Booz & Co.'s consumer, media, and retail industries, a few questions about the art of inferior branding. ... Read the whole story > >
Retail
by Karlene Lukovitz CPG marketers "don't want to get it wrong in the fleeting nano-second of purchase decision," said David Parma, global head of Nielsen Consumer Research. "Marketers need to know what buttons to press to influence their shoppers and win on the ultimate marketing battleground--the store aisle." ... Read the whole story > >
Technology
by Laurie Sullivan
Any suspected slowdown in ad spending hasn't affected Google. Third-quarter ad sales came in ahead of consensus. Google shook off the slowing economy to boost third-quarter profit by about 26% to $1.35 billion, or $4.24 a share. The Mountain View, Calif.-based search giant reported Thursday that revenue grew 31% to $5.5 billion, compared with the same quarter last year. ... Read the whole story > >
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