Friday, March 14, 2008

Book Review



Sunday I added another free e-book to the list on the right side of this page with the disclaimer that I had not yet read the book, but it looked good. Well, as my wife was driving a couple of days ago, I read the book and here's my review:

  1. Social Media discussion will happen independent of a company’s involvement.
  2. Customers want to be heard and they don’t want P.R. Bull style answers.
  3. Interactive Social Media can be a way to get more research information on customers as to how to improve a product or perhaps create a product.
  4. Social Media allows a more natural human relationship communication than traditional one way advertising messages.
  5. Page 22 has a Company/Customer Pact that is a good guideline for consideration.
  6. Examples are given of how companies have started this process.

Sphere: Related Content

Starbucks =Starmud?


Tales from our road trip. While on vacation, my wife and I have visited our share of Starbucks and some other coffee serving establishments.

My wife is a coffee connoisseur. Me? I just know what I like (a White Mocha, I call it my desert coffee), and a few other straight coffee's from a couple of places locally, and even McDonald's.

So, on our vacation, we have had a lot of disappointment with Starbucks. We visited a couple in Northwest Indiana, and also Chicagoland. We are spending two nights in Libertyville, Illinois and they have some of the worst brewed coffee at Starbucks. Today we were at a SB in downtown Chicago, and my wife had to have them remake her drink twice.

If this is Starbucks now, I wonder how bad they were before their 3 hour training session last month?

If Starbucks has to keep remaking drinks, then they will lose not just money, but customers who won't complain, they'll just stop coming in.

We will be taste testing more SB's over the next three days as we head from Chicago, to Indianapolis, and then back to Fort Wayne, Indiana. Here's to hoping they do a better job at the SB's we visit in the Hoosier State.

Sphere: Related Content

Wednesday, March 12, 2008

On Vacation


Just a quick note that New Posts will be back after I return from Vacation after the 18th.

Sphere: Related Content

Monday, March 10, 2008

Exclusive Interview With Ben & Jerry co-founder Jerry Greenfield

2 weeks ago, Bob Nicholson interviewed Jerry Greenfield of Ben & Jerry's fame for the radio show he does on WGL Your Business Matters, Saturday mornings from 8 to 9am.

I completed the transformation of the interview into 5 You Tube Video's. Here they are:










Sphere: Related Content

New Media integration with Traditional Media


Traditional Media is going to recognize that there are new media options for consumers that will either replace or supplement traditional media.

What determines if traditional media is replaced or simply supplemented, is not the consumers, but how traditional media adapts to the new technology that is fueling new media. Cable TV used to be new media, but now they are traditional media. When Cable TV started pumping dozens of extra channels, (and then later hundreds of channels), into consumers homes, traditional broadcast television had to make adjustments. When Radio markets swelled from 10 to 30 or more local stations, adjustments had to be made.

These adjustments that are coming will most likely result in staff reductions as automation grows, but staff expansion as we add new media options to the traditional media platforms.

Take a look at this recent study:

Monday, March 10, 2008

New Media An Important Place To Be Seen

The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth. For example, when compared to a year ago, Instant Messaging and Blogging experienced double digit growth for purchase influence of electronics while Broadcast TV and Cable showed a double digit decline.

Not only is influence of new media growing, it is much more influential among minority groups, says the report. Influence of new media is higher for Hispanics and African Americans across all new media forms compared to all adults. Alternatively, influence of new media for Caucasians is lower than the general market for all types.

Percent of Media Influence on Electronics and Year over Year Growth

All Adults 18+

Yr/Yr Growth

Hispanics 18+

African Americans 18+

Caucasians 18+

New Media

Instant Messaging (Computer)

7.5%

22.0%

11.3%

14.1%

5.1%

Blogging

6.1%

21.5%

9.2%

7.8%

4.8%

Web Radio

6.2%

14.4%

9.2%

11.2%

4.2%

Email Advertising

21.5%

9.2%

24.7%

24.4%

20.3%

Internet Advertising

22.4%

-1.4%

25.8%

26.4%

20.6%

Satellite Radio

8.4%

-6.9%

9.9%

13.2%

6.7%

Video on Cell Phone

6.9%

-10.6%

8.6%

14.6%

4.4%

Traditional Media

Product Placement

13.9%

10.2%

19.2%

16.7%

12.2%

Direct Mail

22.5%

4.6%

30.0%

29.7%

19.9%

Coupons

23.1%

1.6%

25.5%

23.4%

21.9%

Yellow Pages

7.9%

1.5%

8.8%

10.5%

6.9%

Radio

19.7%

0.8%

26.1%

30.3%

15.7%

Read Article on Product

34.3%

0.6%

30.8%

28.4%

36.7%

Instore Promotion

27.4%

0.5%

28.8%

28.6%

26.9%

Word of Mouth

42.6%

0.0%

42.0%

38.3%

44.1%

Outdoor Billboards

6.7%

-0.9%

10.4%

10.9%

4.8%

Newspaper

21.8%

-1.2%

22.1%

24.8%

21.1%

Magazines

24.7%

-3.7%

28.8%

25.8%

23.6%

Newspaper Inserts

30.5%

-4.5%

28.0%

27.0%

32.1%

TV/Broadcast

27.9%

-13.9%

31.3%

32.7%

26.6%

Cable

18.9%

-14.4%

22.8%

23.1%

17.5%

Source: BIGresearch, February 2008

Gary Drenik, President of BIGresearch, concludes that "It's no longer enough for marketers to advertise only a slogan... (they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media for influence to purchase... "

Please visit BIGresearch here for more detail.

Sphere: Related Content

Sunday, March 09, 2008

Next Labov & Beyond Presentation


The 3rd in their Umbrella Story series is going to be presented Thursday morning at the Chamber of Commerce in downtown Ft. Wayne. Since I regrettably will miss it, (but will be enjoying my wife's birthday in Chicago!), Heather Smith of Punch Films was going to be there in my place, but she's going to Chicago too! If you want to go, and you should, click here for your ticket and more info.

Also you can click here for more on Barry and his company!

Sphere: Related Content

Car Buying Research


From my email:

Upscale Consumers Prefer to Trade Down to Hybrids

If you own a Lexus, you are more likely to swap or supplement it with a Prius or other hybrid than any other non-luxury car, per a new study.

The report, released on March 4 by Acxiom, a marketing services firm in Little Rock, Ark., found luxe car owners were more than twice as likely to downgrade to a hybrid than a standard non-luxe model.

The survey found, not surprisingly, that such consumers are willing to make the trade to make a statement about their commitment to the environment. Hybrids typically cost $6,000 or more than non-hybrid versions of the same models and boast better gas mileage, which makes them more environmentally friendly.

The study also found that hybrid buyers are more interested in science, reading science fiction, music collections and camping than those who are not as likely to buy a hybrid. Hybrid buyers also tend to live on the coasts and are twice as likely to have a household income of $125,000 or more than those who buy gasoline-powered cars.

"The media mix and placement for the hybrid versions of these vehicles needs to be different than the traditional version," said Tim Longnecker, auto industry executive at Acxiom. "I don't think there's a true understanding of what this consumer looks like."

The study also compared hybrid buyers to buyers of high-tech gadgets like the iPhone. Both products are desirable and come with higher price tags, which gives their buyers "in-crowd" status.

Hybrids last year represented 2.6% of a total of 351,000 vehicles sold in the U.S., per Power Information Network, Westlake Village, Calif. They are projected to make up 6% of sales by 2012. U.S. adspend on hybrid vehicles increased 41% to $215 million through November (not including online), per Nielsen Monitor-Plus, with the highest spend coming for Toyota's Prius, at $51.9 million.

(Source: Brandweek, 3/5/08)

Sphere: Related Content

Free Social Media E-Book


Today, I'm adding another free e-book to the collection of free e-book links on the right side of this page. As of right now, I have not read it, so together we can read it and review it if you like. I'll be vacationing and as my wife drives, I get to read and write! You can also click here to download the book, and click here to get the full scoop from the website, "Customers Rock!"

Sphere: Related Content