Friday, November 24, 2006

Lessons Learned

This summer when I was interviewing people for a couple of sales openings that I had, I wrote the following on the whiteboard, paper, or back of an envelope, (which ever was there at the time):


This job will either become the HARDEST job you have ever attempted,
or the EASIST job you have ever had, hopefully both.

What makes the difference is do you have the GUTS
to take ACTION?

Another Lesson that I learned about 20 years ago when I was in Detroit:
Radio advertising if done right, can be as effective as Word of Mouth, only with a bigger mouth. I have on my own personal business cards the following "WORD OF MOUTH ADVERTISING WITH A BIGGER MOUTH" printed on there because of this fact.

Last lesson for now:
Advertising is simply sending out invitations to do business with you.

Too many times people plan for the party (set up their business), but never send out the invitations (advertise!) And they need to send out invitations all the time, not just once.

Have a Thankful Weekend

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