Wednesday, July 26, 2006

Do you want to be a salesman or help people buy?

Let's face it, there are lots of jokes about salespeople, most not very nice. Car salespeople are at the bottom of a survey done a couple years ago.

Here's Gallup's list, starting with the professions rated "very high" or "high" on honesty and ethical standards:

1. Nurses (79 percent)
2. Druggists, pharmacists (72 percent)
3. Military officers (72 percent)
4. Medical doctors (67 percent)
5. Police officers (60 percent)
6. Clergy (56 percent)
7. Judges (53 percent)
8. Day care providers (49 percent)
9. Bankers (36 percent)
10. Auto mechanics (26 percent)
11. Local officeholders (26 percent)
12. Nursing home operators (24 percent)
13. State officeholders (24 percent)
14. TV reporters (23 percent)
15. Newspaper reporters (21 percent)
16. Business executives (20 percent)
17. Lawyers (18 percent)
18. Congressmen (10 percent)
19. Advertising practitioners (10 percent)
20. Car salesmen (9 percent)

Yet, people buy cars every day. Even if they don't want to be "sold", they do want to "buy". Here is a link to an 18 minute podcast from another guy named Scott that echo's what I believe about marketing relationships. Give it a listen. Subscribe to his free stuff too. The episode is number 10: Are Marketing & Dating the Same Thing?

A few comparisons between marketing and dating prove that they're the same exact thing.

Oh, and yes I noticed that my profession ranks at number 19. I'm trying to change that, 1 at a time.

Drop me a line or comment,

Scott Howard

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Monday, July 24, 2006

Moving, Moving, Moving, (raw hide)

If you have been following some of the comments recently to my previous entry or read anything in the past week about changes at my company, Yep there were a few. A few management changes, a few more hirings, a few more exciting things in the works. And for the past 3 1/2 years, we have had many changes in our world, haven't we.
Think for a moment, what is different in your life today compared to July 2006? Go ahead, I'll wait.

How about compared to July 2003? Think how your life has changed, how your relationships have changed, how your workplace changed.

Change is often good. As a good friend of mine likes to point out, every business is going down, staying the same, or moving up. If you are in the last category, great! If you are staying the same, you are most likely losing ground, because there are others we call competitors that are moving up wanting to take your place, your customers, your income and money! And if you are going down, either jump ship, or take action NOW to turn things around.

My company makes changes in order to move up, which we continue to do. I hope and pray that each of us is smarter, wiser, and better equipped to serve than we were last month.

Never stop growing. No matter how old a human being is their finger nails grow until they are dead. Adopt that same attitude with the changes that take place in your life. Keep growing, keep learning, and trim those nails.

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