tag:blogger.com,1999:blog-11222355.comments2023-08-09T06:42:11.278-04:00ScLoHo's Collective WisdomScLoHo (Scott Howard)http://www.blogger.com/profile/06845134204599222869noreply@blogger.comBlogger316125tag:blogger.com,1999:blog-11222355.post-51292532742337040012011-09-21T12:40:32.005-04:002011-09-21T12:40:32.005-04:00Excellent thoughts Michael. Too bad they didn'...Excellent thoughts Michael. Too bad they didn't consult with you first before choosing the Qwikster name!ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-45694940572330218822011-09-21T12:13:34.750-04:002011-09-21T12:13:34.750-04:00Honestly, "Netflix" is a much stronger n...Honestly, "Netflix" is a much stronger name for online video streaming. Netflix hasn't been quiet about trying to eventually do away with shipping DVDs altogether, as the future is obviously on-demand streaming. Splitting into a separate company is the best way to allow that segment to slowly fade away as streaming becomes stronger, faster, and better.<br /><br />Hulu is a very different beast than Netflix. Hulu is run and fed by the networks. Netflix has their content licensed to them by the publishers. Hulu's owners have more residual income to lose from selling off the company to Netflix--and Netflix wouldn't be able to maintain the deals with the networks that allow current seasons of shows to be shown in their entirety. It wouldn't be a smart move for Netflix.<br /><br />I just think they should have named it "Mailflix" instead of "Qwikster"...Michael Deppischhttp://michaeldeppisch.comnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-15665927728835669642011-08-24T15:28:30.986-04:002011-08-24T15:28:30.986-04:00Here's another article I read about WalMart re...Here's another article I read about WalMart recently. There's more going on than just advertising habits.<br /><br />http://walmarthelp.com/how-walmarts-vaunted-loop-turned-into-a-vicious-circle-advertising-age/Anonymoushttps://www.blogger.com/profile/01786321641807746049noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-9832346030352839652011-08-19T20:52:52.846-04:002011-08-19T20:52:52.846-04:00A lot of advertising companies has grown to the fu...A lot of advertising companies has grown to the full extent.<br />That is why competition in different industries are so large.Ecommercehttp://www.reallyeasycart.co.uknoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-3123608580117224092011-08-09T11:11:54.375-04:002011-08-09T11:11:54.375-04:00True, I have a smart phone and my wife doesn't...True, I have a smart phone and my wife doesn't.<br /><br />That's why I'm going to have to visit RT and see if they know what to do with the picture version of the coupon.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-37063388779976156462011-08-09T09:33:02.435-04:002011-08-09T09:33:02.435-04:00To be fair, there are phones that have cameras wit...To be fair, there are phones that have cameras without the ability to "check in" or people who don't know how/don't want to "check in," who still might want to use this coupon.@kristinjnsnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-26838641178978242372011-07-27T14:33:09.927-04:002011-07-27T14:33:09.927-04:00So, I'm not insane for ignoring the QR code on...So, I'm not insane for ignoring the QR code on my laptop.<br /><br />Nor am I female, but that's a different story.<br /><br />Thanks Anthony!ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-5875943325558517752011-07-27T14:24:52.975-04:002011-07-27T14:24:52.975-04:00This woman is insane. Moms having smartphones does...This woman is insane. Moms having smartphones does NOT equal moms who "can't wait" for QR codes. It sounds like she did one Google search and then claimed "expertise" based on that. Rubbish.Anthony Julianohttps://www.blogger.com/profile/07616129335179635003noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-31748485147035111422011-07-25T15:19:51.741-04:002011-07-25T15:19:51.741-04:00I get the impression from coffee shop #1 that they...I get the impression from coffee shop #1 that they really care about customer satisfaction. One time (and the only time), we had a bad experience with an office lunch with coffee shop #1--so bad that my coworker called the owner to complain. The owner graciously thanked her for the feedback and apologized, sincerely saying it would not happen again. And it hasn't. We also received multiple freebie coupons to encourage our business to try them again. Worked like a charm.<br /><br />Coffee shop #2 doesn't seem to give two hoots about customer satisfaction, at least not any of the times I've been there. Perhaps the owner was not there, and that's what makes the difference. However, if that's what the qualifier is, I'd be looking to hire different folks to represent me and my store when I can't be there.AJ Motiahttp://www.iheartfortwayne.comnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-4816183837404585372011-07-05T08:44:19.626-04:002011-07-05T08:44:19.626-04:00Dear Jingles.
I decided to allow your comment for...Dear Jingles.<br /><br />I decided to allow your comment for two reasons.<br /><br />1. I believe that a jingle can help enhance a radio advertising campaign if the rest of the campaign is on track.<br /><br />Having been successful in the radio business for many years, I understand that to break thru the clutter being different often works.<br /><br />2. I also want to point out that your comment is what I call spammy.<br /><br />The article was written by John Potter, whom I know, of the Radio Advertising Bureau. It was written specifically for Radio Advertising Salespersons, which I used to be until last month. You turned it into a link to your website which is not about helping salespeople, but selling jingles.<br /><br />Now I have an offer for you:<br /><br />I left the radio business to join a company that does net-centered marketing, Cirrus ABS and would be glad to offer you a proposal for a decent website that will be found online by folks who are wanting to buy jingles. Contact me: SHoward@CirrusABS.comScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-31388211838665020952011-07-05T06:52:14.377-04:002011-07-05T06:52:14.377-04:00well, these all suggestion are pretty amazing... b...well, these all suggestion are pretty amazing... but in my opinion radio ads and jingles also play a dramatic role in increasing your business. nothing can improve your business so drastically as radio ads and jingles.jingleshttp://www.pushbuttonproductions.comnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-56415817651924929642011-07-03T12:19:59.046-04:002011-07-03T12:19:59.046-04:00Bob, Comments are always welcome, except for spamm...Bob, Comments are always welcome, except for spammy ones!<br /><br />Thanks for the link, I like the headshot!ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-81364728953136221422011-07-03T12:04:18.643-04:002011-07-03T12:04:18.643-04:00Found some interesting ideas on this subject here:...Found some interesting ideas on this subject here:<br /><br />http://www.qrstuff.com/qr_code_examples.html<br /><br />Hope you don't mind that I posted this link.<br /><br />--BobAroundIndy.comhttps://www.blogger.com/profile/02411227687224956400noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-82593151864002903612011-06-29T18:10:01.775-04:002011-06-29T18:10:01.775-04:00Mark
Nice post... I agree with you on your strate...Mark<br /><br />Nice post... I agree with you on your strategy. It's even better too, if you get a fellow manager or even spouse to critique you.<br /><br />I was also asked by my coaches over the years and now when I work with sales people I ask... "What would you do next time?"<br /><br />MikeMikehttp://Mike.brunel@talkingmediasales.comnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-69080084953711000922011-06-13T07:37:17.879-04:002011-06-13T07:37:17.879-04:00Paul, I overcame introvertive tendencies by practi...Paul, I overcame introvertive tendencies by practicing some of these same principles.<br /><br />At 21 I had to go on stage & speak to a few thousand high school students several times a year.<br /><br />Once I realized I could do that, Public speaking became a breeze.<br /><br />One on one conversations took a different approach and that's where these ideas helped.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-89683184138035364142011-06-13T01:25:12.175-04:002011-06-13T01:25:12.175-04:00Great guidelines and encouraging words for the int...Great guidelines and encouraging words for the introvert. Being an introvert myself, I can see where different methods need to be employed in order to achieve the same results as the extrovert. But, it is possible to succeed, in spite of the common stereotype given to the introvert. We definitely have our strong points. We just need to know how to recognize them and learn how to use them. Social skills will become more natural if you are persistent at practicing them. I also found some other great free tips on networking at: http://relationshipcapital.co/op/?utm_src=blAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-78804513864371995942011-06-01T12:14:42.611-04:002011-06-01T12:14:42.611-04:00Thanks for your comment Susanne.
Do you remember ...Thanks for your comment Susanne.<br /><br />Do you remember who the advertiser was in the Flash Mob commercial?<br /><br />If you don't (without looking it up), then the creativity got in the way of the message.<br /><br />Advertising and marketing are wonderful creative playgrounds, but unless the campaigns or messages are also effective, than that talent is wasted.<br /><br />A harsh reality is that in order for a business to survive and thrive, it needs cash, money to operate. I enjoy the creative too, but reserve judgement until I know if it is an effective use of creativity.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-74812010105162744882011-05-31T22:42:58.513-04:002011-05-31T22:42:58.513-04:00Im intereseted in the creative campaign aspect of ...Im intereseted in the creative campaign aspect of marketing. I found your picks to be very interesting and informative. My favorite campaign is a premature flash mob dancer who didn't get the message of a time change . Priceless! <br />If I wanted to be a part of a think tank of ideas. Is there a place for me in the Wide World of marketing? sushenry9@gmail.comSusannehttps://www.blogger.com/profile/00933650442655376880noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-81149480275799664432011-05-30T22:05:48.641-04:002011-05-30T22:05:48.641-04:00Yep, Allison was the one.
If more people quit com...Yep, Allison was the one.<br /><br />If more people quit complaining about their life and use that energy to create positive change.<br /><br />When I've read his books, it wasn't that it was new information, but it was similar to some of my own thinking for the past 25 years. It just so happened that he wrote it and published it, while I continued to work it and live it.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-91305627722823210752011-05-30T18:10:19.388-04:002011-05-30T18:10:19.388-04:00Oh, hi. I'm that 20-something. I recognize tha...Oh, hi. I'm that 20-something. I recognize that I'm in the vast minority when it comes to Godin, but I just looked at his website and some of his most recent posts.<br /><br />Godin tells people to avoid excuses, hire good people and get out of their way, take responsibility for their own actions. There is nothing new here. These are all things that we all know we need to do, but which are very difficult to actually execute. If Godin helps some people accomplish these things in real life, more power to him. If it works for them, great.<br /><br />But to me, they read as trite platitudes. Your mileage may vary.Allison Carterhttp://www.roundpeg.biznoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-70406150065186801972011-05-29T15:15:05.332-04:002011-05-29T15:15:05.332-04:00Hay, thanks for using the Pressman quote that ment...Hay, thanks for using the Pressman quote that mentions my book Improv Wisdom. I appreciate you doing this. I love the idea that "what is in the box" is a great example of "free stuff." Bravo! And thanks for the plug.<br />Patricia Ryan MadsonPatricia Ryan Madsonhttps://www.blogger.com/profile/14719484543862133758noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-39614707799454507102011-05-11T10:48:42.518-04:002011-05-11T10:48:42.518-04:00A big problem however is that customers are not th...A big problem however is that customers are not thinking about what motivated them to take action, so they will usually mention the last thing that they recall.<br /><br />This is how the phone book used to sell their ads, when people looked up a phone number, they used the book.<br /><br />However the billboard or TV ad, or whatever planted the business name in the prospects mind is often left out, when these questions are asked.<br /><br />On a similar note, I've had clients ask their customers to check off if they saw or heard their: radio ad, tv ad, newspaper, ad, etc and include a couple of medias that they didn't use on the checklist, and they get mentioned too!ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.comtag:blogger.com,1999:blog-11222355.post-16324671044239856262011-05-10T13:52:36.588-04:002011-05-10T13:52:36.588-04:00There is always cross over in marketing. It is ver...There is always cross over in marketing. It is very difficult to actually attribute all avenues of marketing involved with each new customer. <br /><br />Having said that, customers are fairly accurate when they tell you what avenue was most influential in their buying decision. Ask your customers and take their advice.Thos003http://www.bulwarkpestcontrol.comnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-35169537169295222852011-04-18T13:19:39.834-04:002011-04-18T13:19:39.834-04:00I just went to a higher ed conference in Chicago, ...I just went to a higher ed conference in Chicago, and the presenters kept saying that universities and colleges should spend 1/4 of their entire budget on marketing!Kristin Joneshttp://www.twitter.com/kristinjnsnoreply@blogger.comtag:blogger.com,1999:blog-11222355.post-86225640226972371332011-04-06T08:10:50.961-04:002011-04-06T08:10:50.961-04:00True Randy, and we also know those who stop strivi...True Randy, and we also know those who stop striving and just living in their past "glory days."ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.com