Since I was out of town Friday, I promised to provide this to you tonight:
Automotive
by Karl Greenberg Art Spinella at CNW Marketing Research doesn't see why GM and Ford marketing budgets would get slashed. "There is no choice; they have to market," he says. "They will take the money from somewhere else, probably product development, which is unfortunate; but you can only cut back on white-collar and plants so much." ...Read the whole story >>
Retail
by Karlene Lukovitz
In the retail channel, the brand partnered with Babies 'R' Us to co-market a sweepstakes dangling a Dodge Grand Caravan grand prize last month, to tie in with September's designation as National Baby Safety Month. Babies 'R' Us promoted the sweeps in its catalog, online and in-store. ...Read the whole story >>
Financial Services
by Aaron Baar
According to Discover Financial's U.S. Spending Monitor of September, more than half--55%--of U.S. consumers said the economy was doing poorly, and 70% said things were going to get worse. Those percentages are both higher than the previous month's responses. It could have been worse: September has just 30 days. ...Read the whole story >>
Automotive
by Karl Greenberg
"I think there's still passion for these kinds of cars. No, it won't be big business model, but it's important to participate in," says Todd Turner, president of Car Concepts. "But it has to be a home run." He agrees that fuel efficiency isn't that important within the segment. "It's not an issue--and Mustang gets 25 to 30 miles per gallon so it's not bad." ...Read the whole story >>
Retail
by Sarah Mahoney
But the good news is that consumers say they are least likely to cut back on gifts they buy for spouses and kids. The places they are most likely to cut? Gift-wrapping, greeting cards, indoor decorations and Christmas tree ornaments, as well as presents for friends and relatives outside the immediate family, holiday travel, and hosting parties. ...Read the whole story >>
Strategy
by Fern Siegel
To combat anti-gay language among teens, the Advertising Council launched its first national multimedia service ads this week combating teen harassment in schools. ...Read the whole story >>
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