Seth Godin wrote a book on this, now here's a video story on how this plays out:
Big box stores go small
Wal-Mart and Tesco are opening mini-stores across the American West in a bid to draw customers who have had enough of giant supercentres. Jonathan Birchall visits Wal-Mart’s Marketside and Tesco’s Fresh & Easy stores in the Phoenix, Arizona, area to see what customers think of this new model.
Copyright The Financial Times Limited 2008
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