Chicken and Candy along with other clickables:
Retail
by Sarah Mahoney
"We have 32 years of a really rich consumer history, and our customers loved our products," says Federico De Bellegarde. "As long as we introduce products that are truly innovative--not just some product we've rebranded-and price them right, consumers will respond." ... Read the whole story > >
Beverages
by Les Luchter
On Monday, four national 30-second TV commercials kicked off a year-long campaign, inviting consumers to go online to choose the latest California Happy Cow from 10 wannabe spunky bovines around the world. The commercials will run on "The Today Show," "The View," "The Young & the Restless," "The Price is Right," "30 Minute Meals" and "Designed to Sell." ... Read the whole story > >
Electronics
by Karl Greenberg NBA's fans are in all HP's key demographics: enterprise buyers, consumers and small to medium-size businesses. HP's Michael Mendenhall adds that HP activities will include advertising, signage, and banners printed on HP printers. "Yes, we will be doing media buys." ... Read the whole story > >
Food
by Karlene Lukovitz
Coke and Pepsi are salivating over the U.S. potential for stevia-sweetened products because stevia has natural origins and zero calories, carbs and glycemic index rating - attributes expected to be a big draw among Americans increasingly concerned about rising rates of diabetes and obesity. ... Read the whole story > >
by Karl Greenberg Ford says its Focus compact sedan now equals the Toyota Corolla in problems and customer satisfaction. And the Ford Fusion and Mercury Milan are better than the Toyota Camry in TGW, which both vehicles also tied in RDA Group's measure of customer satisfaction. ... Read the whole story > >
Telecom
by David Goetzl
AT&T has reached deals with two prominent retailers where consumers buying new TV sets for the holidays could immediately sign up for its fledgling telco TV service. Shoppers at some 600 Circuit City and Wal-Mart stores will now be within arm's length of activating U-verse service. ... Read the whole story > >
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