From Mediapost:
Trends
by Karlene Lukovitz
CPGs should consider strategies such as branded merchandise sections within supermarkets/grocery retailers that link products with a chef, adding restaurant-inspired sides and desserts to entrée lines and emphasizing frozen and fresh-prepared meals that offer ingredient "purity" and "global inspiration." ... Read the whole story > >
Sports
by Karl Greenberg "One goal was to provide clients with a marketing platform umbrella campaign," says Ann Wells Crandall. That effort, the four- to-six-week "What Does It Take" campaign, is running in New York, Washington, D.C., Atlanta and Los Angeles. The creative for the campaign features world record holder and defending champion Paula Radcliffe. ... Read the whole story > >
Retail
by Sarah Mahoney
"With consumers already saying they plan to spend less, stores with lean inventories, those inventories on sale as soon as they hit the floor, and tightening credit both for businesses and consumers, where can growth come from?" asks its chief industry analyst. ... Read the whole story > >
Financial Services
by Aaron Baar
Some of the disparity between regional and national banks can be attributed to the positioning of these top three national banks as economic saviors that won't be permitted to fail, per YouGovPolimetrix. "There's certainly a sense that the government has facilitated some of these purchases and that they're too large to fail," says Ted Marzilli. ... Read the whole story > >
Food
by Karl Greenberg
The brands are promoting via a television spot that marks the first time Orville Redenbacher's has created television advertising to support a consumer promotion, according to ConAgra. The spots show a family using Indiana Jones-like whips to turn off the lights, grab a bowl of popcorn and turn on the DVD player. ... Read the whole story > >
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