If you are counting on the internet to be a significant part of your business, then you need to be "findable" on the internet.
Google controls the search engine world. To "Google", means to search for on the internet, and at least 70% of the millions of searches that are being done are powered by Google.
And where is the best place to be when someone is Googling? In the top 10.
With short attention spans and busy lives, folks are not going to find you if you are number 345 or even number 35.
Google discovered that 10 results per page was what most people want. 10 is the default setting. If you are different, you can customize your Google search with more results per page. but remember, you goal is to appear in the top 10.
How do you achieve top ten status? That's what SEO or Search Engine Optimization is all about.
But let me tell you a little secret. The blog you are reading right now is called Collective Wisdom.
If it was available, I would have used the words Collective Wisdom in the URL, but it was already taken by someone that did about 4 or 5 posts and it has been inactive for 3 years.
However, due to the activity that this site gets in visitors and in new content, as of right now, it shows up #6 out of 819,000 in a Google search for Collective Wisdom.
There are other terms that have brought people here when doing a Google Search:
- Starbucks History: #11 out of 551,000
- Starbucks Advertising: #2 & #3 out of 533,000
- Advertising Wisdom: #4 out of 543,000
The Importance Of First-Page Listings
AccuraCast
The latest study from Jupiter Research found that just over 40% of searchers limit themselves to the first page of results. Meanwhile, the number of searchers that are willing to venture beyond that page, to either the second or third SERP, has declined. Just about 17% of searchers will head to the second page--and only 7% will venture to the third page.
There are two main reasons for this shift in searcher behavior, according to Nilufer Dick--shorter attention spans, and the engines' efforts to improve search quality. "In all likelihood, the contributing factors are a mix of both," she says. "While search results have improved in quality, users have become much more impatient, and move from one page to another very quickly." - Read the whole story...
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