As my wife is watching some t.v. show that I don't care about, I was cleaning out my email and found this from Mediapost today:
Sex/City' Poised To Become Era's 'Feel-Good' Movie by Laurie Sullivan [Entertainment] Look for Americans to embrace and buy merchandise related to pre-Sept. 11 nostalgia across many product lines and services as a way to weather tough times, trend spotter Faith Popcorn says. Brand guru Robert Passikoff says the movie will cause a life in fashion sales, as did the TV show. - Read the whole story...
Analysts: McDonald's Coffee Onslaught Making Starbucks Jittery
by Karlene Lukovitz
[Restaurants] Deutsche Bank analyst Marc Greenberg characterized the McD's coffee push as a "material competitive threat to Starbucks' core business," adding that the three-pronged strategy of lower pricepoints, massive distribution and speed/convenience presents up to a $0.05 incremental EPS risk for Starbucks over the next year. - Read the whole story...
Forget Wrinkles And Fine Lines: P&G Goes After Skin Tone
by Sarah Mahoney
[Health/Beauty Aids] The biggest news--and the one with real blockbuster potential--is Definity Color Recapture, a daily anti-aging moisturizer that provides sheer coverage, a "product that delivers a one-two punch," says Eric Admiraal, anti-aging brand manager for Olay. "What we're learning over time is that Olay offers terrific chronic benefits, reducing visible signs of aging, but consumers want an immediate benefit, too." - Read the whole story...
Porsche Wins Overall Brand Status Among The Affluent
by Karl Greenberg
[Automotive] As for Porsche, Luxury Institute CEO Milton Pedraza says the brand unites design with its unassailable (so far) aerie as the quintessential sports car for a serious driver. "They are incredibly focused, their styling is unique, and they have been consistent over the decades," he says. - Read the whole story...
Sour Economy Stems Tide Of Direct Mail Solicitations
by Aaron Baar
[Financial Services] Chris Zagorski, a senior marketing analyst at Mintel, says the economy was the main factor for the drop-off, but other factors such as increased postage and higher oil prices also played a role. "With credit lines tapped and people struggling to make ends meet, both consumer spending and savings are down," he says. - Read the whole story...
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