Q&A: GM's Future Looks Greener With Fuel Efficiency and Hybrids
A few weeks ago, Mike DiGiovanni, executive director of global market analysis at General Motors, told an audience of bankers and insurance executives in suburban Detroit that the company will shift its marketing to "fuel economy and hybrids," instead of promoting trucks as the company has done in the past. MORE
SoCal Honda Dealers Perform Civic Duties
Smokey the Bear says, "Only YOU can prevent forest fires," but Angelenos were too busy blabbing on their cell phones (as usual) to listen. Now, the Southern California Honda Dealers Assn. is giving locals a way to undo at least some of last year's wildfire tree trauma, as an extension of its experiential marketing initiative called "Honda Helpful." MORE
Survey: Environment No. 3 Issue for U.S. Consumers
Even with the growing abundance of green marketing in the last 12 months, the environment is not the most important issue to 75% of Americans. Still, 67% believe that the environment is in worse shape than it was five years ago, according to the 2008 ImagePower Green Brands Survey. MORE
Mintel: Organic, Eco-Friendly Beauty Products Make a Splash
"Ethical" beauty products—meaning those that are fair trade, haven't been tested on animals and have environment-friendly attributes—are flooding the market, according to a new study by Mintel. Last year alone, more than 2,800 such products were launched in the U.S. MORE
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