This round up of clickable links that came in my email is from the Thinking Blog and from Mediapost:
Posted: 03 Jun 2008 05:16 AM CDT
Photo Courtesy of Morguefile
I’ve found a few items on the net that I wanted to share with the class. Let’s get going:
Rebirth Of Branding On The Web
The Billboards Have Eyes For You
Prospective Employers Have Eyes For You
Beer Biz Waits With Bated Breath In InBev Bid For Anheuser
by Karlene Lukovitz
[Beverages] "A-B takes great pride in being American-owned," notes Eric Schmidt, research director for beverage and liquor industry trade publisher Adams Beverage Group. Schmidt and others also point to a list of other potential obstacles, such as the fact that Warren Buffett of Berkshire Hathaway, which owns about 5% of A-B, and has traditionally not supported takeovers of companies in which Berkshire has a significant stake. - Read the whole story...
Wal-Mart Gains On Grocery Store Competition
by Sarah Mahoney
[Retail] "Across the country people are cutting costs, and Wal-Mart's competitive pricing model is attractive to shoppers," the BIGresearch report says, noting that shoppers seem to be consolidating shopping trips, which is boosting Wal-Mart's share of prescription drug sales, as well. Walgreens continues to dominate, with a 17.3% market share in May, followed by CVS, with 13.2%. And while both posted gains, No. 3 Wal-Mart grew faster, for a total share of 13.1%. - Read the whole story...
Mobile Marketing Campaign Aims To Push 'Indiana Jones'
by Laurie Sullivan
[Entertainment] "About 15% of the people who bought the DVD since the promotion began have tried to download a ringtone," says Brian Hong, director of wireless marketing at THQ, adding that giving away free stuff provides a way to cross-sell mobile phone casual games. - Read the whole story...
Report: Credit Card Rewards Programs Not Delivering Goods
by Aaron Baar
[Financial Services] According to the Consumer Reports, about 85% of U.S. households participate in at least one rewards program. And a poll of the publication's "Money Adviser" subscribers found that 41% of them carried three to five cards, while 9% had six to nine cards. - Read the whole story...
Companies Dangle Free Gas Like It's Going Out Of Style
by Karl Greenberg
[Trends] From retail pharmacies and banks to travel agencies and amusement parks, marketers are leveraging the high price of gasoline to get consumers to take them up on a range of services and products. - Read the whole story...
Marketers Take Hit As More Consumers Turn To Home Dining
by Nina M. Lentini
[Restaurants] A study from Mintel, the Chicago-based consumer research firm, finds that 54% of people who dine out regularly are cutting back on restaurant spending because of the economy. Rising gas and food prices, home foreclosures and a fear of recession are to blame. - Read the whole story...
Carvel Sponsoring 2008 'Kick It' Tour
Ford Completes Sale of Jaguar To Tata
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