Clickable stories from Mediapost today:
Verizon Deal Could Send Alltel Loyalists Into Mourning
by Laurie Sullivan
[Telecom] "There are certain characters you grow to love; that's what marketers want you to do," says John Zhang, professor of marketing at the University of Pennsylvania's Wharton School. "They have to handle the situation with a lot of tender loving care. Verizon must be sensitive to the people who hold the Alltel brand dear to their heart." - Read the whole story...
W Hotels, MasterCard, Sony Team For 'WonderLust Live'
by Karl Greenberg
[Entertainment] Live Nation Studios will record select performances and stream them at livenation.com. The music will also be on a W Hotels CD, "WonderLust, The Worldwide Tour" produced by Sony BMG. Also, Starwood Preferred Guest members will be able to bid "Starpoints" through SPG loyalty program's online auction at spg.com/moments. - Read the whole story...
May Sales A Little Better, Giving Stores Some Breathing Room
by Sarah Mahoney
[Retail] "Shoppers are counting on those tax rebates for everyday spending and even a few big-ticket purchases," it notes. "The retail numbers suggest those dollars are starting to have an impact that should last for several months as more shoppers get their rebates." - Read the whole story...
Green Consumers Do More Shopping In Warehouse Clubs
by Karlene Lukovitz
[Research] The research shows that LOHAS consumers are not only early adopters, but spend more than non-green consumers in nearly every store department. The exception is the meat department-"perhaps as a reflection of their vegetarian lifestyles," noted Todd Hale, senior VP, consumer and shopper insights for Nielsen. - Read the whole story...
Mattress Firm Seeks Sleepless In America
Nielsen, Coke Ink International Deal
BSH North America Promotes Franz Joseph Bosshard
Brookstone Offers 10% Off With Tie Donation
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