Thursday, June 05, 2008

How to only Hire the Best


File this under Internal Marketing.

Finding and keeping not just good employees, but the best employees is a challenge for nearly every company.

It's not the ones that you don't hire that hurt you as much as the ones that you do have under your roof that can poison the water and sink the ship with a bad attitude.

I've been on all sides of the desk.

Been Hired.

Been Fired.

Quit because of a better offer.

Quit because of terrible work conditions. (only once or twice)

And I've hired people and then had to let them go.

It's the last part that is the hardest. Because it is a reflection on not just the employee being fired, but the folks that hired and trained them too.

Recently we dismissed someone that we worked with for a number of years due to many factors, but before the firing occured, months went by, trying to salvage this employee that had many good traits. In the end though, the company will be stronger because we have the right replacement.

This article came in my email the other day about a way to double check and see if you have the right people working for you and with you. It's not any more fool proof than any other system, but you might want to try it yourself:

Would You Give an Employee $1,000 to Quit?

"Every so often," writes Bill Taylor in an article at Harvard Business Online, "I spend time with a company that is so original in its strategy, so determined in its execution, and so transparent in its thinking, that it makes my head spin. Zappos is one of those companies." The online retailer, which expects $1 billion in sales this year, has made stellar customer service—the type marketing bloggers rave about—a cornerstone of its business.

Zappos has an unorthodox way of making sure its employees share the corporate ethos. At the end of a four-week training period, during which new hires receive a full salary, they are presented with The Offer. They may stay on at the company, or they can take a $1,000 payout to walk away, no strings attached.

"Zappos actually bribes its new employees to quit!" exclaims Taylor.

Around ten percent take the cash, but Zappos considers it money well spent; the employees who stay are far more likely to share the company's values, and to uphold the vaunted standards of its customer service.

Bill Taylor sums up your Marketing Inspiration like this: "Companies don't engage emotionally with their customers—people do. If you want to create a memorable company, you have to fill your company with memorable people."

More Inspiration:
Mack Collier: Worried About Bloggers Dissing Your Company?
Ted Mininni: Jumping on the Healthy Food Bandwagon
Tim Jackson: Viral Sickness

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