Saturday night Late Ones

These are from MarketingChart.com (CLICK ON THE HEADLINES):

Boomers More Traditional Online - Not into Blogs, Social Networking

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Below, some findings from the study, which surveyed 1,800...

UK Social Network Ad Spend to Grow 148% 2008-2012

Social networking sites are on the rise in the UK and ad spending on such sites is expected to reach £285 million ($533 million) by 2012, according to eMarketer’s recently released “UK Social Network Marketing: Ad Spending and Usage” report. Some 11 million people, or...

Faster Radio Revenue Rebound in Small and Midsize Markets

While large radio markets across the country continue to struggle, small and midsize markets are showing slight gains in revenue and the promise of faster growth than the top 10 markets, according to the estimates of BIA Financial Network. The following chart shows BIAfn’s expectations...

Newspapers Mull Future amid Digital Media Boom

Newspaper companies’ digital platforms - including online and mobile - are growing at dizzying rates worldwide (in usage and revenue growth) and outperforming the traditional medium, according to the second annual World Digital Media Trends report. The report was released at the World Newspaper Congress, by...

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