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NHL Inks Sponsorship Deal With Anheuser For North America
by Karl Greenberg
[Beverages, Sports] Three years ago, Labatt signed a licensing deal to distribute Bud Light in Canada, but the NHL marketing program gives Bud Light official beer status in both countries. "That's what is unique for us," says the NHL's Keith Wachtel. "Other sports properties don't have businesses north of the border. So we are uniquely positioned to provide a North American platform for our partners." - Read the whole story...
Despite Massive Recalls, 90% Of Households Bought Toys
by Sarah Mahoney
[Retail] "We have seen no evidence of timing shift in purchasing," says Anita Frazier, industry analyst with NPD. "Every year you can count on 50% of total annual sales occurring in the fourth quarter of the year due to holiday purchasing, and last year was no exception. Year-in, year-out, it's very steady from a seasonality standpoint." - Read the whole story...
CSPI Petitions FDA To Ban Certain Artificial Food Dyes
by Karlene Lukovitz
[Food] At the same time, a letter co-signed by 19 psychiatrists, toxicologists and pediatricians was sent to Congress, endorsing the Center for Science in the Public Interest's stance and asking Congress to hold hearings on artificial food dyes and behavior, as well as fund an Institute of Medicine research project on the issue. - Read the whole story...
Analysts: Apple, Nokia, RIM New-Revenue Biz Model Pioneers
by Laurie Sullivan
[Telecom] The real impact from Ovi and other services from Apple and RIM will come from increased shipments of rich-media smartphones like iPhone and Blackberry that consumers will need to access advanced services. "Profit margins are higher for smartphones," Ambrosio says. "Consumers have more appeal for these devices because of the services Apple, Nokia and RIM offer." - Read the whole story...
As Hummer Sales Plummet, GM Considers Its 'Future'
by Karl Greenberg
[Automotive] Refiguring Hummer could be touchy. "If you look at what Chrysler did with Jeep - moving into crossovers and 'soft riders' - they have tarnished the brand, says Edmunds.com's Michelle Krebs. "And now [Chrysler chairman] Jim Press has said Jeep should go back to being exclusively for 'Trail-Rated' vehicles. Hummer's not an easy thing to deal with; it's not a brand that fits the times very well." - Read the whole story...
Adidas, Others See Recall, Affinity Lift From In-Game Ads
by Tameka Kee
[Trends] According to the latest stats from Massive, in-game ads can positively impact coveted brand metrics such as ad recall, brand affinity and purchase intent. Jay Sampson, Massive's vice president of global sales, said that there's room for both the in-game and pay-to-play ad models to coexist somewhat peacefully, since they reside in vastly different territories, and offer different opportunities to advertisers. - Read the whole story...
Caribou Coffee Offering Free Wi-Fi In 80% Of Stores
A-B Inks Deal For Skinny Water Distribution
Marriott Tries To Boost Sagging Rates With Visa Give-Away
Pizza Hut, GameFly.com Offer Fantasy Package
Yum Brands Names Roger Eaton President/KFC USA
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