Yesterday, we kicked off another series. Each day I'll repeat the previous day's tips and add a fresh one from Seth:
What do you know?
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to reprint or otherwise use, as long as you include a credit line. I've added a few at the bottom...
What Every Good Marketer Knows:
- Anticipated, personal and relevant advertising always does better than unsolicited junk.
- Making promises and keeping them is a great way to build a brand.
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