Monday, June 02, 2008

Seth's What Every Good Marketer Knows-2


Yesterday, we kicked off another series. Each day I'll repeat the previous day's tips and add a fresh one from Seth:

What do you know?

Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to reprint or otherwise use, as long as you include a credit line. I've added a few at the bottom...

What Every Good Marketer Knows:

  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.
Obviously, knowing what to do is very, very different than actually doing it.

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