Old joke I heard the other day:
Elderly woman flirting with an elderly gentleman asks, "Do you wear boxers or briefs?"
He replies, "Depends."
Now the good stuff from Mediapost:
Packaged Goods
by Karl Greenberg The campaign for the new gender-specific Depend, which K-C says will be the largest integrated marketing campaign in the history of the brand, will include TV, print and online advertising, direct mail, in-store and trial. In November, the company began touting the new line with stickers on Depend packaging. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
"It's not just the increasing competition; it's also the difficult economy that will make this move challenging at this juncture," notes Bob Goldin, EVP of restaurant industry consulting group Technomic, Inc. "Friendly's existing operation is pretty tired, and it makes sense that they would look for growth through new concepts. "But they may be a bit late into the game, and I'm not sure what they'll be bringing to the party." ... Read the whole story > >
Retail
by Sarah Mahoney Thanks in part to cuts in its advertising budget, Best Buy's third-quarter results came in somewhat ahead of Wall Street expectations. But the company says it is making sweeping changes to deal with what it calls the worst economic environment it has ever faced. ... Read the whole story > >
Research
by Karl Greenberg
The company focused on 14 brands in gadgets and tech services, including Apple, Motorola, AT&T, Intel, Microsoft, Sony and Verizon. Overall, Sony led in positive perceptions, with 82% of all respondents familiar with the brand saying positive things about the company. Among those with 69% or better positive perception, Apple was first, followed by Intel, LG, Samsung, Microsoft and Motorola. ... Read the whole story > >
Retail
by Les Luchter Under the new partnership with JibJab, ElfYourself was able to add a Facebook application, which had amassed 600,000 users as of Tuesday. Also, the number of elves allowed per video has jumped to five from four, and three new dances -- disco, country and the Charleston -- have been added to the original "classic" steps. ... Read the whole story > >
Retail
by Sarah Mahoney
Making a list ... or maybe not--a new survey from the National Retail Federation reports that Americans are way behind on their holiday shopping, and that 41 million of us haven't even started. Only 8% say they have completely finished. And consumers are using fewer credit cards: Two-thirds of shoppers (66.2%) have primarily used cash, debit cards, or checks to pay for holiday purchases, up from 64.5% last year. ... Read the whole story > >
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