We have a GM Truck plant in our community that is among the 20 that will be facing a shut down in 2009. So far they are predicting just two weeks in March to stop production. However the lead story in tonight's report from Mediapost could mean more shut downs.
Automotive
by Karl Greenberg Scott Miller, CEO of Synovate Motoresearch, says the 30% consideration does not bode well for Ford, GM and Chrysler's current combined market share--around 47%. "It is well below where the domestics have been tracking. "That's well below current market share, and it's a consideration number--it's intention, not purchase; so you are talking forecast of share that is eventually lower than 30%." ... Read the whole story > >
Beverages
by Karlene Lukovitz
Both Cargill and Coca-Cola have plans to market products using stevia, a sweetener that has not been approved by the Food and Drug Administration. Michael Jacobson, executive director of the Center for Science in the Public Interest, says it's possible that the FDA could perceive a pre-GRAS marketplace introduction of rebiana-sweetened beverages as being tantamount to "sticking a thumb in their eye." ... Read the whole story > >
Hospitality
by Aaron Baar The campaign will be making its debut during Boston's First Night new year's celebration, and during syndicated coverage of the Citrus Bowl parade, says CVB CMO Danielle Courtenay. "[Boston] is the biggest first night celebration in the country," she says. "Seeing as this campaign is [targeted] directly toward families, and Boston is one of our key markets, we felt it was a good fit." ... Read the whole story > >
Retail
by Sarah Mahoney
"Certainly, the year-over-year comparisons will be weak for this weekend and through this week, and then typically rebound to normal levels. But these times are anything but normal," says a senior economic analyst with Storm Exchange, which measures weather's impact on businesses. "Overall, this will have a negative impact on an already weak shopping outlook." ... Read the whole story > >
Financial Services
by Karl Greenberg Courtney Kelso, vice president of sponsorship marketing, says: "We think about partnerships in terms of what overlaps with cardmembers' passions. Our cardmembers are voracious consumers of entertainment, and music is a big area of interest. First and foremost, it's about cardmembers and providing value for them." ... Read the whole story > >
Packaged Goods
by Nina M. Lentini
In a 5-4 decision, the Supreme Court ruled that a lawsuit involving "light" cigarettes brought under the Maine Unfair Trade Practices Act was not preemptively barred by federal law. "A narrow reading of federal preemption won out," says Dan Jaffe, executive vice president, government relations at the ANA. "The court has returned to saying, "What we said in Cipalone [vs. Liggett Group] is still true."' ... Read the whole story > >
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