From an Adrants email, unlike the Starbucks Cups hoax, this is really, really real. (I hope):
Eyevertising: Further Proof There is No Final Frontier in Advertising
The next time you find yourself in bed with that person of your dreams and you lean in for the kiss, don't be surprised if, when your lover closes their eyes for the impending kiss, you see an ad gracing their eyelids.
Oh yes. Eyevertising is here. British beauty brand FeelUnique is offering to pay 10 pence per wink up to a total of 100 pounds. Exactly how all of this will be measured is unclear but that's irrelevant. Like all of its cousins, it's all about the PR and has little at all with the actual exchange of money.
A trip down blank-vertising memory lane brings headvertising, dogvertising, forehead advertising, assverting, bravertising, blogvertising, bloodvertising, adverblogging, invertising, advergaming, chipvertising, thongvertising, replacevertising, busvertising, police car advertising, adverwear, and urinal advertising.
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