From Mediapost:
Retail
by Les Luchter The hardware chain is targeting a younger demographic with an easy online way to create and send personalized holiday greeting cards. An irreverent soundtrack at the Web site eggs on visitors to build new greetings. Traditional songs play with untraditional lyrics. A toy soldier, when touched by the cursor, offers such remarks as "My dog's got a better face than that!" ... Read the whole story > >
Financial Services
by Aaron Baar
In today's current bear market, consumers may be concerned about their retirement and investment portfolios. Offering cards that shore up those accounts--particularly retirement accounts--are "capitalizing on the mood" of saving, CreditCards.com's Ben Woolsey says. "For most of these brokerage cards, the reward currency was a discount on trading fees. It's interesting to see an actual savings component being pushed." ... Read the whole story > >
Automotive
by Karl Greenberg This is the first time in the study's six-year history that Honda has garnered the highest retention rate in the industry. Overall, customer retention among all brands has slipped to 48% from 49% last year. While 13 of the 36 ranked brands have improved in customer retention rates this year versus last, 18 have declined and five have remained stable. ... Read the whole story > >
Food
by Karlene Lukovitz
One of the biggest obstacles to the growth of online ordering of groceries has been the inability to view and touch food--particularly fresh produce and meat. Now, leading online grocer FreshDirect thinks it's got the produce challenge licked. The five-star rating system is designed to "take the guesswork" out of ordering fruits and veggies online. ... Read the whole story > >
Research
by David Goetzl
Interpublic research group Magna released a report Friday suggesting steps that marketers can take to propel growth during the recession, including making more cross-platform deals and looking for opportunities to drive down rates. It also advised that marketers seek to build awareness while blocking competitors in the process. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment