From Jill Konrath:
Desperate Seller Begs Marketing for Help
It's already hard to crack into corporate accounts. And, because of the turbulent economy, I fully expect it will only get harder in the upcoming months. In my opinion, companies must invest in online marketing initiatives that attract and nurture prospects till they're ready to work with salespeople.
But don't take my word for it! Listen to this desperate seller who's falling apart from cold calling.
This "Oughta Know Inbound Marketing" video was created by Rebecca Corliss from HubSpot - a company that specializes in "helping clients get found by search engines, social media and blogs.
It's posted on YouTube and it's on their company blog with all the lyrics, downloadable audios of the entire song and more.
As you can see, HubSpot practices what they preach! After all, I'm telling you to go to their website. I'm also telling you that salespeople need help like this - desperately!
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