Saturday morning, before the short week of Christmas. Our radio station office will only be open on Monday and Tuesday, then we have a 5 day weekend, followed by another short week. So now is the time to really prep for 2009. Jill Konrath has some great ideas and insight:
How to Immunize Yourself Against Tough Economic Times
Selling in today's economy is tough. And, it's likely going to get a lot tougher in the upcoming months. That's not news that we want to hear, but it is the reality we face so it makes sense to address it head on.
Recently I noticed that 465 fewer sellers get my newsletter today than 3 months ago, even though I've added tons of new subscribers. Why? Dead email addresses. I can only surmise that these sellers have lost their jobs. Ouch!
So let me ask this: What are you doing about it?
I can tell you right now that I'm taking action. Tough times call for different sales approaches, new offerings and stronger business cases. It's not enough to just make more calls or have more meetings. We have to be better than we've ever been - in every aspect.
As Rick Page says, "Hope is not a strategy." As far as I'm concerned, there's only ONE thing that makes sense right now. It's time to take charge of your own career.
but true.
Whether you work for a big organization or an upstart firm, you could lose your job tomorrow. Even if your boss really cares about you! Even if your company is still doing okay. Of course, you realize that it's not personal. It's just a business decision.
Too many sellers I know are complacent, coasting, doing what's expected of them but not a whole lot more. If this continues, it will be their downfall.
If you're mediocre, you're also disposable to your customers. Being knowledgeable about your product or service is no longer enough. All that information is online, so you don't bring value. When that happens, they replace you with a lower cost solution.
Customers want to work with experts who understand their business and can help them achieve their objectives. To do that well, you need to be a problem solving, critical thinking person who can synthesize lots of information and turn it into invaluable, actionable ideas.
In tough times, you have to sharpen your sales skills and bring expertise to your customers. Doing just one is not sufficient. Whew! That's asking a lot.
Don't let it happen to you. Give yourself a booster shot! It's time to invest in your own professional development program. Don't wait for your company to send you to training programs to upgrade your knowledge and skills. You're not #1 on their priority list.
But you are #1 on your own priority list. So, wake up. Get going. Your livelihood depends on it.
Booster Shot 1: Open Your Mind to New Thinking
When was the last time you read a book that offered fresh perspectives on how you can be a valuable resource and/or a top seller? Honestly? What are you waiting for?
Here are several books I've found stimulating:
- A Whole New Mind, Daniel Pink: Discover the skills needed in a changing economy.
- Good in a Room, Stephanie Power: Fresh observations and useful advice.
- Presentation Zen, Garr Reynolds: Learn how to tantalize with your presentations.
- Made to Stick, Chip & Dan Heath: What makes (sales) stories memorable.
- Back of the Napkin, Dan Roam: Discover strategies to really engage your prospects.
- Metaphorically Selling, Anne Miller: New ways to make what you say, pay.
And I would be remiss if I didn't mention Selling to Big Companies . It challenges your entire process for getting into corporate accounts and shows you what's required. If you haven't read it yet, you're missing out.
Blogs are also a great place to get fresh perspectives. I regularly read blogs about sales, marketing, business development, creativity, writing and more.
Booster Shot 2: Increase Your Personal Productivity
Virtually every seller I know could get much more done in less time if they leveraged technology better. Not only that, but you'd be a whole lot savvier when you're with your customers - which should directly correlate to increased sales success.
There's no excuse any more for not using these resources. In fact, if you don't know about them or can't use them, it's time to get educated. Here's what I recommend for:
- Finding contacts: Jigsaw, Netprospex, LinkedIn
- Triggering event updates: InsideView, Google & BizJournals Alerts
- Account research: Hoovers, D&B, ZoomInfo
- Industry intelligence: First Research
- Email intelligence: Genius
- Sales productivity: Landslide
- Online Meetings: GoToMeeting, Webex
All these resources are affordable to everyone. If your company doesn't pay for these services, use your own money. The value that you get from them far outweighs the expense. You'll save so much time, plus learn critical insights that can be leveraged for business success.
Booster Shot 3: Get Connected - and Stay Connected
The worst time to build your personal network is when you're desperate. No matter how hard you try to sound normal, every contact oozes with your neediness.
Start by creating or updating your LinkedIn profile. From a business perspective, it's the place to be. If you're not sure what to do, check out my profile at http://www.linkedin.com/in/
- Ask your boss, co-workers and clients to recommend you. Do it now,
not when you need it. - Invite your customers to connect with you online. That way, if anyone
changes jobs, you can keep in touch. - Look up former colleagues (classmates, friends, etc.) and invite them
to connect.
Get out from your self-imposed isolation too! I know you're busy. But it's important to talk or meet with people from outside your own company. Arrange breakfast meetings. Attend industry events. Take a former colleague to lunch. My favorite? Meet for coffee over the phone! It saves so much time, but it gives you a dedicated time to talk.
Finally, remember that networking is not a one-way street. You'll find people much more willing to help you out if you're a GIVER first. You can share insights, refer potential customers, make connections, or offer genuine assistance in any area. As a bonus, giving makes you feel good inside too!
In Conclusion
Everything is within your control. That's why it should be your focus right now. Because it is what you can do. Because it will make you a better seller. Because it changes your life & your career.
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