Mediawatch reports:
Retail
by Sarah Mahoney
The study's biggest news, though, is that, overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% of consumers agreeing that store coupons motivate them to shop at a particular store (50.6% of women and 38.2% of men), followed by word of mouth, with 32.3% (roughly equal for both genders), and advertising inserts 30.1% (33.7% of women and 26.3% of men). TV came in fourth. ... Read the whole story > >
Beverages
by Nina M. Lentini
A Coke spokesperson says Duane Reade was chosen because it is "quintessential New York, and what is more New York than Broadway?" He said that a consumer analysis showed that the Duane Reade consumer indexes high with live theater, and in particular, Broadway shows. ... Read the whole story > >
Entertainment
by Les Luchter The Rhinoball app also includes "Bolt"'s theatrical trailer and TV commercial. The film itself just received two Golden Globe nominations -- for best animated feature and best song. No. 4 at the box office last weekend, "Bolt" has made $89 million at the box office in four weeks of release, according to Studio Briefing. ... Read the whole story > >
Food
by Karlene Lukovitz
"Financial analysts expected General Mills' margins to be a bit higher, but there's no arguing that they still showed a strong profit in dollar terms for the second quarter," comments Christopher Shanahan, research analyst, global chemicals, materials and food for marketing research firm Frost & Sullivan. "And ConAgra's EPS actually exceeded analysts' expectations. These are solid performances for food companies. ... Read the whole story > >
Automotive
by Karl Greenberg "This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the market," says J.D. Power's Tim Fox. First-time buyers constitute about 22% of all new-motorcycle purchases, and that number has not changed since 2001. "It is critical for manufacturers to focus on attracting first-time and younger buyers ... in order to ensure continued growth in this market." ... Read the whole story > >
Financial Services
by Aaron Baar
"From the moment a customer purchases a policy, that relationship has begun," says J.D. Power's Stephen Crewdson. "Something as simple as offering an annual policy review can make the difference in keeping a customer." According to a survey of nearly 200,000 households, about one-third of car insurance customers reported shopping for a new provider. ... Read the whole story > >
Food
by Sarah Mahoney
"Certain people are extremely motivated to try authentic foods," says Arcanna. "And we know that demand for authentic ethnic foods is set to increase 50% in the next decade, because people are so willing to experiment. There's a very affluent group of consumers who are now spending the money they used to spend at restaurants in the supermarket, and they've got very diverse eating styles." ... Read the whole story > >
Awards
by Nina M. Lentini
Marketing Daily is announcing the winners in several categories this year but, for the first time, is not naming an overall Marketer of the Year. The industry is struggling to find its balance between the Old World, traditional media and methods and the New World, full of technological promise and ideas such as mobile coupons and social media. Doing all this in an economy that is stretching budgets and energy to their limits does not make for the best in creativity, innovation and sales. Yet, there were some lights shining through the fog. ... Read the whole story > >
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