Friday, December 19, 2008

Friday Night Marketing News


Been sort of crazy here in Fort Wayne Indiana, with lot's of folks without power due to an ice storm. However, I was able to get this to you during one of the up times!

Automotive
by Karl Greenberg
Norm Olson, retail sales operations manager, explains that Toyota TCUV has a presence on over 300 Web sites ... and has "extensive [search engine optimization] words on Google and Yahoo. Most of our advertising and marketing is on the Internet; we have been almost completely out of print for quite a while--we found that for our product, interactive is really the way to go." ... Read the whole story > >
Retail
by Sarah Mahoney
Retail Forward's report estimates that sales growth for 2009 will approach 2%, but fall short of 2008's 2.3% average growth. Sales will rebound in 2010, and then "gain momentum through 2013, when annual increases in sales will again approach the 5% average growth rate of the past 10 years. Adjusting for inflation, however, growth is forecast to remain below average going forward." ... Read the whole story > >
Food
by Karlene Lukovitz
Of the total of 16.3 pounds consumed per person, Americans ate 12.1 pounds of fresh and frozen finfish and shellfish, down 0.2 pounds from 2006. Consumption of fish fillets and steaks averaged five pounds per person, down 0.2 pounds from 2006. However, canned seafood (primarily tuna), which is both cheaper and easier to prepare, remained at 3.9 pounds per person. ... Read the whole story > >
Beverages
by Karl Greenberg
Sixteen pro board riders, including Olympic Gold Medalist Shaun White and freestylist Travis Rice, will compete. The event will include performances by bands like Anthrax. There will also be a spectator "village" located in East River Park, at Houston Street and FDR Drive. A panel of internationally licensed judges will score the event. To promote, Red Bull has a Web site, www.RedBullSnowscrapers.com. ... Read the whole story > >
Food
by Nina M. Lentini
In its first partnership with a major movie studio, Campbell Soup is promoting Universal Pictures' "The Tale Of Despereaux," which opens today, on 50 million cans of condensed Chicken Noodle and Tomato soup. The soup can labels will feature the film's hero, Despereaux, holding a golden spoon. The story takes place in the mythical Kingdom of Dor, once renowned for its great soups but where soup has become a rare treat. ... Read the whole story > >
Beverages
by Mark Walsh
PepsiCo announced in November that it plans to invest $1 billion in China over the next four years as part of its wider strategy to expand into emerging markets. The investment is expected to generate thousands of new jobs in China, where PepsiCo employs more than 22,000 people. Capital will also go toward expanding local research and development facilities and increasing the company's local sales force. ... Read the whole story > >

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