A Hat Tip to AdRants that mentioned this in an email this week. This is from Collateraldamage.wordpress.com
Top 10 Marketing Blunders of 2008
GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT
(tie)
The John McCain Presidential Campaign
- Has no idea how many houses he (or his wife) owns.
- Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
- Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
- Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
- “Shutting down” his campaign to fix the bailout.
- “Lipstick on a pig”
- Egregious attack on Dungeons & Dragons that clearly cost him the election. (OK, maybe not so much the last one).
GM
- June: with gas heading to $4-a-gallon, company announces it is trying to sell the Hummer brand. As of today, sale is still pending.
- August: with gas at $4-a-gallon, company announces it will take the bold move of investing “$500 million to build a new fuel-efficient, small car the automaker says will show it can make money in head-to-head competition with its Japanese rivals as it fights to return to profitability.”
- October: Asks Treasury Dept. for $10 billion to pay for proposed merger with Chrysler
- Early November: car company that already isn’t selling cars argues it can’t file for bankruptcy because “people won’t buy cars from a bankrupt car company.”
- Late November: leads troika of Detroit CEOs to DC to ask for taxpayer money to balance the books. Each flies in on wings of attitude and three separate corporate jets.
- December: runs weasel-word mea culpa in Automotive News: “While we’re still the U.S. sales leader, we acknowledge we have disappointed you. At times we violated your trust by letting our quality fall below industry standards and our designs become lackluster. We have proliferated our brands and dealer network to the point where we lost adequate focus on our core U.S. market. We also biased our product mix toward pick-up trucks and SUVs. And, we made commitments to compensation plans that have proven to be unsustainable in today’s globally competitive industry.“
Runners Up
- Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
- Framingham State College uses the word blah 137 times in a 312-word fundraising letter.
- Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
- Woolworths (UK) launches Lolita brand of beds for young girl
- JetBlue lives up to Southwest’s parody ad by charging for pillows.
- Russia uses smiling kids in tourism ad for war zone
- Residents of Lesbos sue those other lesbians over brand name
- Motrin gets headache from viral moms video
- Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
- Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards
Co-Branding That Shouldn’t Have Been
- Windows Vista toilet paper
- The Muppets appear on DVD for Law & Order: SVU
- Barbie® Rice Krispies® Treats
- P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)
The Alpha & Omega of Over-reaching
- God’s chosen racing team loses at the Indy 500
- “Pope’s Cologne Provides Solace to Grieving Widow”
- “Can Batman Teach Spiritual Truth?”
- Email service lets you taunt friends after The Rapture
- McDonalds compares Ray Kroc to Martin Luther King Jr.
Product Failure
- LifeLock ID protection service fails to protect CEO’s identity
- Anti-shark device found to attract sharks
The Penguins Of Irony “Oh NO You Din’t” Awards
- Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
- WaMu continues to send credit card offers after going out of business
Previous years’ lists
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