Wednesday, December 16, 2009

Wednesday Night Marketing News from Mediapost

Question...

Do you want these nightly updates in 2010? Let me know in the comments...

Food
by Karlene Lukovitz
The IWG is requesting input on possible/likely marketplace impacts, including what percentage of foods currently marketed to children would be eliminated under these guidelines; whether there are some foods that need to be addressed with specific standards or exemptions; and whether any of the proposed guidelines could create incentives for marketers to change some foods in a way that is nutrition-negative, such as adding bulk fillers. ... Read the whole story > >
Retail
by Sarah Mahoney
The new survey, from America's Research Group and UBS, reports that a sudden stampede toward flat-panel TV sets may buoy overall holiday results. As a result, ARG is now projecting that holiday sales will fall just 1.2% this holiday season, versus the earlier prediction of 2.9%. ... Read the whole story > >
Sports
by Karl Greenberg
To enter the challenge, people have to submit a video clip or an essay that illustrates how their ideas spread happiness by March 15. Eight finalists, aided by stars from the Globetrotters, will be featured on the site for public voting. The hotel will sponsor the team's 2010 North American tour, "Magical Memories," which begins Dec. 26. ... Read the whole story > >
Financial Services
by Tanya Irwin
At facebook.com/LiveSolid, users are invited to either submit a "Swap a Solid" request or view Solid requests to see the swaps their Facebook friends have posted. To request a Solid, users write a quick description of what they need and what they are willing to swap in return. For example, they might ask for a children's bike and in return offer a gently used tricycle. ... Read the whole story > >
Entertainment
by Aaron Baar
Text answer company kgb542542 has entered into a cross-marketing deal with the upcoming Warner Brothers release, "Sherlock Holmes." The multiplatform program will include television advertising, an online contest, national radio advertising and a mobile text promotion. ... Read the whole story > >
Automotive
by Karl Greenberg
Half of Pontiac avoiders mention it, followed by Chrysler and Saturn, 40% of whose avoiders mention the health of the company. Next are Chrysler, Dodge and Saturn, 40% of whose near-misses said they avoided the brands because of the companies' health. Thirty-five percent of Hummer avoiders said the same thing. ... Read the whole story > >
FedEx Office Launches 'Out Of Office' Blog

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