Make the Most of Year-End Opportunities We begin to hear all too often, "It's the holidays, call me sometime next year." This time of year, there are usually two kinds of buyers -- those that have a valid reason to wait, or they are just not interested.
But, according to my recent survey of 125 decision-makers, 92% of the time, buyers say they want to get their paperwork off their desk by year end. Focus on the "close now" buyers that are ready to confirm and let your "close later" prospects know of your recent closing deals. They may think they are missing out on something with you.
Bottom line, this is the time of year that you need to be competitive with yourself. Get into the next 15 days by giving it your "all out" mode and watch how business will continue to come your way. Soon the holidays will be here and you will have plenty of time to rest and re-energize for more business to conduct on the horizon.
Source: Business strategist/consultant Deborah Gardner (www.deborahgardner.com) |
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