When I think of Sylvania, I think of light bulbs....
Technology
by Tanya Irwin The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens also is the sponsor of the Epcot icon, SpaceShip Earth. ... Read the whole story > >
Retail
by Sarah Mahoney
Performics says that the 11-day period, or "Cyber Stretch," around Black Friday and Cyber Monday proved more beneficial to advertisers than either day on its own. Better yet? The research shows "a return to 2007-like fourth-quarter sales and conversion rates among its retailers, with data trending positive for the remainder of the holiday season." ... Read the whole story > >
Electronics
by Aaron Baar To promote the initiative, Samsung will employ online marketing through its Twitter feed and Facebook page. In addition, the company has recruited Women's Snowboarding Gold Medalist Hannah Teter to promote the program. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
But the bigger concern is that, for the first time in NPD's tracking history, sales are also down -- by 2% in this last quarter, for example. "In past recessions, restaurant operators have been able to make up for traffic declines by increasing the size of checks or the cost of the meal. This time, they're having to offer deep discounts just to stay in the game," notes NPD's Bonnie Briggs. ... Read the whole story > >
Sports
by Karl Greenberg Sponsored by Reebok and HP, the sites will contain games, video highlights, select Hindi content, player blogs and original columns from two India-based NBA journalists. The Web site will cast a live game during the regular season. The mobile site, which is available on smartphones at m.nba.com/India, shows NBA news, scores and standings. ... Read the whole story > >
Automotive
by Karl Greenberg
Jaguar North America is hoping to claw its way back up into the higher branches of the luxury-car Christmas tree with the appointment of Sharon Corrigan. She had joined the company in 2001 after 18 years with Ford, and was most recently VP of retail operations. That position will be taken by Pat Ward, who is new to the company. ... Read the whole story > >
Rock Band To Release Green Day Game
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