A look at 2010:
Automotive
by Karl Greenberg John Felice, general marketing manager for the Ford division, was in New York on Friday to ring the closing bell of the New York Stock Exchange to spotlight Ford's involvement with the Ironman triathlon. Marketing Daily caught up with him at Ford's offices in Rockefeller Center. ... Read the whole story > >
Trends
by Karlene Lukovitz
When people do go out to eat, they'll be experimenting more than ever. Restaurant concepts are in flux as people redefine what going "out" to eat means, they note. New formats/concepts likely to do well include gastropubs, fusion dining, "shareables" and communal tables, and those built around "fresh" and do-it-yourself themes. ... Read the whole story > >
Retail
by Sarah Mahoney Market researcher Mintel has issued its beauty forecast for the year ahead, and says that mood beauty -- the intersection of psychology and well being with beauty products -- will see marketers go beyond their tired aromatherapy tricks, and wade right into women's neurotransmitters. ... Read the whole story > >
Research
by Karl Greenberg
As for Yahoo, Forrester sees consumers digesting media across devices, which will benefit Microsoft and Google. Yahoo will decline because of disjointed customer experience across channels. Result: someone will buy Yahoo. "We are keeping our fingers crossed for Apple," says the report's lead author. ... Read the whole story > >
Restaurants
by Karlene Lukovitz "At minimum, casual restaurant brand marketers had better be sure that their brands are delivering on the top positive criteria named by consumers," says Zócalo Group president/CEO Paul M. Rand. "And since a negative recommendation is five to eight times more powerful than a positive one, it may be even more critical to make sure your brand isn't guilty of having the most-cited negatives." ... Read the whole story > >
Telecom
by Aaron Baar
Despite that high level of interest, however, the cell phone companies have not yet begun heavy marketing behind the technology. One of the main concerns is price. Currently, the base stations are available from manufacturers at a cost between $150 and $300. Passing that cost on to consumers could be a hard sell. ... Read the whole story > >
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