Thursday, December 17, 2009

Thursday Night Marketing News from Mediapost

Mediapost writes it, I post it, you read it:

by Tanya Irwin
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White says the airline is not concerned about signing celebrity endorsers. "We carefully select the athletes and celebrities we choose to associate ourselves with," White says. "Dwight Howard is one of the brightest stars in the NBA and is equally dedicated to the communities he grew up and now lives in." ... Read the whole story > >
by Karlene Lukovitz
Jon Leibowitz says the FTC and other government agencies comprising the Interagency Working Group on Food Marketing to Children "continue to believe that the food industry and children's media are trying to effect positive change," but adds that companies "cannot simply congratulate themselves" on meeting self-regulatory pledges. "We need to be sure that the pledges are adequate," he says. ... Read the whole story > >
by Aaron Baar
The program, which will feature profiles, performances and exclusive content from 20 performers, will be promoted through MTV Network of Web sites and digital properties, including social media platforms. "This taps into our consumers' passion points of music and entertainment," says Subway's Karie Ford. "Social media is a great outlet for us to push our message out, and we're excited to use it." ... Read the whole story > >
by Karl Greenberg
"We are in the midst of launching a new customer sales, service and retention tool where we will be able to reach out to our customers via direct mail, email, etc. at least 30 times over the customer ownership lifecycle. The purchase of a vehicle is only the beginning," Susan Docherty says. "We also are working very hard to retain our Pontiac and Saturn customers to ensure we can keep them in the family." ... Read the whole story > >
by Sarah Mahoney
Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores's "Snowflake" ad has been rated the highest among viewers. In the heart-tugging spot, a son conjures up a snowstorm for his soldier Dad, deployed in the desert. Wal-Mart leapfrogged over Target, which has topped the fan-favorite list every year since 2005. ... Read the whole story > >
by Karl Greenberg
In the newest TV spot, the actress is in bed with the salads. The effort, by L.A.-based Mendelsohn Zien, breaks next week on the chain's Facebook page, where she will also host a live event called "The Ultimate Salad Lunch Date" on Jan. 13. During the interactive webcast, she will chat via webcam with consumers while lunching on one of the salads. ... Read the whole story > >
by Karlene Lukovitz
Overall, the study found 83%, or 99 out of a total of 119 identifiable food products, to be "unhealthy." The study found that more CFBAI-participant companies (63%) clearly identified their games as ads. It also found that four CFBAI companies that have pledged to refrain from advertising directed to children under 12 honored that pledge in respect to advergames. ... Read the whole story > >
Johnnie Walker Launches N.J. Campaign

Sphere: Related Content

No comments: