First it was jeans that were falling off as a fashion trend, (no, I don't want to see your polka dot boxers), now Levis is pushing "unbuttoned"? Read more below:
Research
by Sarah Mahoney
While it's certainly not news that high prices and economic fears are causing consumers to cut back, a new study from Cramer-Krasselt finds that behaviors are shifting in ways few marketers may have expected. "This downturn is like no other in generations," the agency notes in its study, "not because of its severity, but because it has given rise to a new set of consumer beliefs." ... Read the whole story > >
Trends
by Aaron Baar
As college students gear up for the new year--and their new independence--Facecard, a purveyor of prepaid debit cards, is looking to sign them up with an on-campus marketing effort that will educate students and parents about the risks of racking up debt. To coincide with the kickoff of the NCAA football season, Facecard marketing teams will distribute informational packets on 50 college campuses around the country. ... Read the whole story > >
Tourism
by Karl Greenberg United Airlines and Starwood's Westin Hotels have inked a cross-promotional deal to create an in-flight spa that puts Westin Heavenly Bed products in the airline's first and business class seats. Last month, the companies also unveiled Westin Renewal Lounges inside Red Carpet Clubs in New York (JFK), Los Angeles and San Francisco. ... Read the whole story > >
Pets
by Karlene Lukovitz
Even as the financial squeeze is making it increasingly tough to cover living basics, pet owners are striving to do their best by their four-legged family members, according to a new survey conducted by Impact Research for The Goodlife Recipe Pet Care Company, a division of Mars, Inc. ... Read the whole story > >
Retail
by Laurie Sullivan Levi's puts the focus on the 501 brand in its latest "Live Unbuttoned" digital campaign. The ads and microsites, featuring up-and-coming artists, offer a glimpse of the real person behind the celebrity, speaking to the hidden creativity in everyone. ... Read the whole story > >
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