From Mediapost:
by Laurie Sullivan [Technology] "It's built to allow a brand like Sheraton to feature local attractions or deliver coupons," says Brian Povinelli, VP/marketing for the brand. "We're exploring ordering food and beverages from the table, and that would give us a chance to bring in brands like Pepsi that could advertise their products." ... Read the whole story > >
by Sarah Mahoney
[Retail] Yet, NPD points out that because most consumers aren't worried about losing their jobs, consumer spending should hold up. That "most directly reflects the state of the spending psyche of consumers," it says. "As long as they feel comfortable about their continued employment, they will continue to spend." ... Read the whole story > >
by Aaron Baar [Pharma] YouGovPolimetrix's BrandIndex attributes Benadryl's high rankings over the other products to several factors. Among them, the brand's history as an effective over-the-counter treatment, and the move by stores to move decongestant products such as Sudafed and Claritin-D behind the pharmacy counter to control illicit usage. ... Read the whole story > >
by Karl Greenberg
[Automotive] It is a bit of a switch for Ford, which has relied on Bond films to promote "halo" cars like Mustang and premium vehicles, particularly those in what Ford used to call its Premier Automotive Group. The 2006 film "Casino Royale" featured a pair of Aston Martin cars and Land Rover's Range Rover Sport, Defender, and Jaguar cars. ... Read the whole story > >
by Karlene Lukovitz [Food] As for marketing once Folgers is in the fold, co-CEO Tim Smucker confirmed the company's intention to "continue to be the No. 1 spender" in its categories. He noted that existing brands are already being "marketed much closer together," and stressed the greatly expanded cross-marketing opportunities represented by Folgers. ... Read the whole story > >
by Karl Greenberg
[Research] Bilingual Hispanic consumers' level of participation in forums was higher in bilingual and English-language forums than in Spanish-only forums, Communispace found. "That's a better reflection of their outside lives," says Katrina Lerman, "especially among the younger generation raised writing and speaking English in schools." The results were independent of participants' socioeconomic background. ... Read the whole story > >
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