From Mediapost:
Research
by Sarah Mahoney
A new survey finds that 53% of major marketers expect their ad budgets will be reduced within the next six months because of the spiraling economy. And 87% say they have already made cutbacks in their marketing and ad plans. ... Read the whole story > >
Food
by Karlene Lukovitz
Kellogg Company's decision to at least temporarily revive the Hydrox brand--the 100th anniversary, limited-edition cookies started hitting shelves this week--raises a number of oft-analyzed life-or-death brand issues. For one, how many brands are currently breathing, but on deathwatch, and how did they get there? ... Read the whole story > >
Electronics
by Laurie Sullivan The Electronics TakeBack Coalition has launched a marketing campaign attacking Samsung for what it considers a weak stance on environmental protection and electronics recycling. The "Take Back My TV" campaign aims to make consumers aware of toxic metals used to manufacture TVs and other electronic devices prior to 2005. ... Read the whole story > >
by Karlene Lukovitz
The J.M. Smucker Company, which had previously indicated that it would be shifting top management responsibilities as part of the imminent integration of the Folgers brands being acquired from Procter & Gamble, has now announced the new team structure. ... Read the whole story > >
by Karl Greenberg
Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creative and strategy on brand and products. Eleven won the business from Y&R in a review that launched in February. The Carlsbad, CA company chose the agency as part of a growth strategy to create a more unified identity as it vies for share against the likes of Nike Golf, Adidas' Taylor Made, and Fortune Brand's Titleist. ... Read the whole story > >
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