| Dear Scott, "I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games.
26 times I’ve been trusted to take the game-winning shot, and missed.
I’ve failed over and over again in my life. And that is why I succeed."
- Michael Jordan In this issue:
1. Nobody Reads Web Pages
2. Creating Loyal Customers 3. The Magic Table 4. Grabbing Market Share: Marketing in a Recession. (A white paper by Future Now) Previous issue, just in case you missed it: 1. Good Employers Make a Big Impact on Workplace Performance 2. Follow the Sound of Bulldozers... Need help to attract more customers? Give us a call 61 7 4728 4866 or send an email.
We will never try and sell you. You may punch us in the arm really, really hard if we do.
1. Nobody Reads Web Pages But, everybody engages web sites
By Wizard Partner, Dave Young
It's a bold statement. When I first heard Bryan and Jeffrey Eisenberg utter it, my brain rejected it. They put it on a slide and my brain set it aside to chew on later.
Here's what it means: People who think that the internet is just print in a different medium are wrong. (Is your brain rejecting that statement?) Here's my little 'a-ha' demonstration
You are reading a book: read - read - read - backup to re-read a difficult passage - read - read - lick thumb to turn page - read - read - read - and so on.
You are reading a newspaper: scan - scan - read - read - scan - read - turn to page 8A - read - back to page 1 - scan - read - turn page - scan - continue.
I am reading a newspaper: find the comics - scan - skip - read (just the funny ones - why do they call the boring ones 'comics'?)
You are reading engaging a web site designed by someone who believes that web sites are just like print: scan - scan - read - look for nav link - look some more - click - scan - wrong page click back button -find another nav link - click - scan - read - click - back to search engine.
You are engaging a web site designed by someone who believes the web is different: scan - read - click - scan - click - scan - read - read - click - scan - click - type - click - type - click - wait for UPS truck to deliver merchandise.
Does that help?
Hire Wizard Partners to Optimize Your Website Subscribe to The Wizard Chronicle
2. Creating Loyal Customers "What are you doing to not only satisfy but delight your customers?
Are you looking at every touch point, every interaction, every click on your website? Are you creating personas and making sure each one has a positive total customer experience?
Remember, everything is marketing. But you don't have to do it alone.
The art of balancing a complete marketing strategy takes time and practice. Trust us, as long as you give yourself enough time, keep your eye on the big picture, and assemble a strong team to pay attention to every detail, you'll not only have more customers, you'll have happier, more loyal customers." - page 171, The Soccer Mom Myth by Michele Miller and Holly Buchanan Subscribe to The Wizard Chronicle
3. The Magic Table A Monday Morning Memo for the Clients and Friends of Roy H. Williams Hear Memo
You walk into a room, empty but for a table carved from crystal. Girdling the table are 11 other persons whose occupations are similar to yours.
You place ten thousand dollars on the table, your gift to the group. Each of the other 11 does the same. But this is a magic table. You don’t walk away with your own ten thousand. You get the entire hundred and twenty.
And so does everyone else.
The crystal table is a metaphor. Its benefits are real, but the stakes are much higher than a mere hundred and twenty thousand dollars. And you need not bring any cash. Bring instead the things you’ve learned over the years – your failures and successes, your experiments and discoveries, your golden nuggets of experience.
And everyone else will bring theirs. Are you beginning to see the power of a Peer Group?
Continue reading... The Magic Table
4. Grabbing Market Share: Marketing in a RecessionA free white paper by Future Now Inc.
During a recession, many companies react defensively: they tighten their belts and brace themselves for slower growth. It doesn't have to be that way. Click here and you go to the Future Now Inc website where you can download the white paper.
Download. Read. Implement. Thanks to Future Now Inc.
 Closing Thought... "Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger." - Franklin P. Jones
See you next week. Craig Arthur - Wizard Partners Australia
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Call or email to book a FREE alignment meeting. No obligation. No pressure. It is at this meeting we both decide if there is a fit between our 2 companies. It is only then can we explore your options. We will never try to sell you. Call (07) 4728 4866. | 
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