Good Monday Morning!
Some folks say you should never make cold calls, to which I partially agree. There has to be a way to warm things up.
If I am phone cold calling, it's not to sell anything other than a meeting. And with the economy being what it is, sometimes you simply have to get on the phone to stir up an appointment or two.
Over the weekend, I saw this clever posting on Jill Konraths Blog:
Cold Calling Bloopers: How a Quick-Witted Seller Saved the Day
Cold calling is tough. We all struggle with it. That's why I laughed today when I talked with Sara, who works for a New York-based PR firm. She'd just seen my new video clips where I'm speaking about the challenges of connecting with corporate decision makers.
Sara understood exactly what I was talking about! That's when she told me her story:
I was calling a major media outlet to "pitch" one of our clients. Of course, I got voice mail. About half way through my message, my mind went totally blank. So I hung up.
As soon as my memory returned, I recalled the client and picked up exactly where I left off ...
"Hi. This is Sara calling again. We must have gotten disconnected. As I was saying..."
Now that's quick thinking. I wish I'd thought of it!
Jill has a special sales training event planned for next month. Click here for all the details.
Posts
No comments:
Post a Comment