From Mediapost:
Retail
by Sarah Mahoney BJ's Wholesale Club says its net income for the second quarter edged up a bit, to $36.5 million, whiles sales jumped 17.9% to $2.65 billion. But the Natick, Mass.-based BJ's isn't the only warehouse club enjoying increased traffic, as shoppers intensify their efforts to get better deals wherever they can. ... Read the whole story > >
Entertainment
by Aaron Baar
The Olympics aren't even over, but that doesn't mean it's not time to begin thinking about the next sports marketing event. American Express, which has backed the U.S. Open tennis tournament for the past 15 years, is once again prepped to help promote this year's event with several different efforts, including a print, outdoor and online advertising campaign and personalized programming at the event itself. ... Read the whole story > >
Restaurants
by Karl Greenberg Dairy Queen is getting into the panini scene with a new product line called Iron Grilled Sandwiches. The new sandwiches launch nationwide this fall, backed by an integrated campaign via Grey NY launching Monday. Spend wasn't divulged for the TV, radio, print and outdoor push. ... Read the whole story > >
Automotive
by Karl Greenberg
BMW's Mini division will extend its international "Creative Use of Space" campaign, touting the brand and the latest addition to the portfolio--the Clubman--with a series of events on a New York City rooftop. The happening will take place on a roof space in the Hell's Kitchen neighborhood that combines a club atmosphere with performance studio, health spa and art space. ... Read the whole story > >
Retail
by Laurie Sullivan
Retailers have gone beyond experimenting with Web 2.0 technologies to using them for full-scale marketing campaigns this back-to-school season in hopes of increasing foot traffic in stores and clicks on Web sites, according to a JupiterResearch analyst. ... Read the whole story > >
Beverages
by Karlene Lukovitz
When it comes to spokespeople, you can't do much better than lassoing a hot recording star who appeals to both men and women, has a healthy image that meshes with your brand positioning, and believes in the product enough to actually want to be a part owner.Those stars aligned for Stampede Light Plus when the three-year-old brand approached Jessica Simpson. ... Read the whole story > >
Food
by Gavin O'Malley
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of caring consumers to an online public service announcement highlighting the plight of the disappearing honey bee. For its "Häagen-Dazs Loves Honey Bees" campaign, the ice cream maker's agency of record Omnicom Group's Goodby, Silverstein & Partners created a video showing costumed bees performing a unique bee dance set to hip-hop music, only to then slowly disappear from view. ... Read the whole story > >
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