Friday, February 01, 2008

Will the boys at Microsoft be yelling, "Yahoo!" in the near future?


Wednesday I speculated about the fate of Google creating a monopoly the way Microsoft has when it come to computer operating systems (Note: Alleged monopoly. Let the lawyers and courts decide that one.) My take was on the public perception of Google.


As I was searching for the logo for that posting, I read about the battle that is going on between those two companies.


Now there is news from Adweek that Bill Gates baby is trying to take advantage of the soft and struggling Yahoo! and raise the stakes in their battle with Google.


Question for you... What would Microsoft have to do if they acquire Yahoo! to compete with Google?

Here's the Adweek story:

Microsoft Bids $44.6 Bil. for Yahoo!
REDMOND, Wash. Microsoft is making an unsolicited $44.6 billion offer for Yahoo!, the Internet icon and one the best known Web portals, in a move to boost its competitive edge against Google in the online services market. The unexpected announcement Friday comes as Yahoo! and Microsoft have fallen behind Google in the race to capture online advertising dollars. The deal could also give lift to the entire technology market. The announcement sent Yahoo!'s share price up 54 percent in premarket trading, while Google fell 8 percent more »




Now, here's more #'s from MarketingCharts.com:

In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise’s Bill Tancer takes a look at the top web properties of the two companies, as well as rival Google’s, breaking down their respective share of US visits.

The combined market share of visits for Microsoft and Yahoo would be 15.6% of all internet visits, with Google at 7.7%, for the week ended January 26, Hitwise found.

The combined content of Yahoo and MSN properties would result in an impressive list of top sites by industry category, according to the analysis; Yahoo accounted for the most-visited sites in six categories for the week ended Jan. 26:

hitwise-yahoo-microsoft-google-stats-overview.jpg

However, in terms of US search volume, Google accounts for 66%, whereas combined Yahoo and MSN Search volume would total 28%, according to December’s search share data from Hitwise:

hitwise-search-engine-market-share-december-2007.jpg

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