Another company has signed on. Here's the news from Mediapost that came in my email today:
| News Brief |
| Jiffy Lube Bows Cause-Related Campaign |
| Tuesday, Jan 29, 2008 5:00 AM ET |
| JIFFY LUBE IS LAUNCHING A nationwide cause-related campaign to support the American Heart Association's "Go Red For Women" campaign. The "Maintenance Partners for Life," running through March at 1,823 Jiffy Lube retail centers, asks customers to donate $3 to the American Heart Association. In return, they receive a Maintenance Partners for Life savings book offering $100 in savings on Jiffy Lube preventive maintenance services as well as recipes and lifestyle tips. Customers can also receive a Maintenance Partners for Life sweepstakes scratch ticket for a chance to win prizes, including a luxury SUV filled with giveaways. --Karl Greenberg |
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