Wendy's is Better than Fast Food?

5 days ago, Anthony Juliano wrote about the demise of the Wendy's Red Wig Campaign on his SoundBite Back Blog (say that 3 times fast). In case you have no idea what the Red Wig was all about, click here and read and watch a red wig TV commercial.

The new campaign has been revealed and here's a sample:




And here's another one:




Okay, here's the problem. If Wendy's is not fast food, what is it? Here in Fort Wayne, Indiana, the 2nd largest city in the state, Wendy's IS fast food. They always have the fastest drive thru window, no matter which location I go to. If I recall correctly, they were the first in town to have a drive thru window, and that is part of why I would go there. Tasty food too.

Please make sure your advertising reflects why people choose you over your competition. It's not where the fish comes from, or the never frozen cows.... It's the food and experience.

Remember this?

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