Sunday, January 27, 2008

Tv, Ipod, Internet and other numbers

From my email came the following:


Volume 2 Issue 1
January 24, 2008
1.

Three in ten kids ages 6-10 (31%) use digital music players, with more than half of them (54%) owning an iPod, according to NPD.

2.

Studios and producers typically spend $54 million in TV, radio, print and outdoor advertising to compete for Oscar trophies, says the Los Angeles Economic Development Corp.


3.

Nearly half of television viewers say they are spending more time online as a result of show repeats caused by the writers' strike, according to research firm MindShare.

4.

Mobile entertainment company Limbo says that 78 million U.S. consumers recalled advertising messages on their cell phones in the fourth quarter of 2007.

5.

Fans of MTV Games' Rock Band have purchased 2.5 million additional songs to play along to since the PlayStation/Xbox 360 game's Nov. 20 release, according to the publisher. The track downloads fetch between $.99 and $2.99 each.


Entertainment Marketing Letter (EML) brings entertainment/media companies together with brands. Download a free sample issue and discover how EML's twice-monthly news, reports on new marketing technologies, contacts, research and case studies can help you build exciting new promotional partnerships

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