From my email , this story from Mediapost:
Report: Moviegoers Consume More Media
by Mark Walsh
When it comes to teens and twenty-somethings, media consumption appears to be an all-or-nothing proposition, according to new research. A report by Integrated Media Measure shows that the 13-to-24 age group splits into two distinct camps: moviegoers and non-moviegoers. Moviegoers watched television and listened to radio twice as much as non-movie lovers. - Read the whole story...
Friday, February 01, 2008
Entertainment Mindset: Movies & Radio
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