From my email from Mediapost:
Nielsen: Radio Key To Reaching African-Americans
by Erik Sass
A recent analysis of ad spending by Nielsen Monitor-Plus shows that advertisers use radio more than any other medium to reach African-American audiences. From October 2006-September 2007, they spent about $805 million on African-American radio formats, representing roughly 35% of a total $2.3 billion spent targeting the demographic. - Read the whole story..
Wednesday, January 30, 2008
More good news for radio advertisiers
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