Wednesday, January 12, 2011

Wednesday Night #Marketing News from Mediapost

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by Karlene Lukovitz
"The level of media proliferation has taken everyone by storm," president/CEO Bob Liodice says. "TV and print once accounted for 98% of media planning and activities; now, marketers' heads are spinning as they attempt to effectively integrate a plethora of online, social media and other options, such as sponsorships. ...Read the whole story >>
by Aaron Baar
The two companies, which tussled last year in a dispute over Verizon's "There's a map for that" -- mocking AT&T's publicized network problems caused by heavy iPhone data usage -- will face off again in the coming weeks. ...Read the whole story >>
by Karl Greenberg
The General will give its Chevrolet and Cadillac divisions the spotlight in the program from July 27 to Aug. 12 next year. The brands will also be central to NBC Olympic-related programming leading up to the Games and online at ...Read the whole story >>
by Karl Greenberg
One of the two major efforts will be an AT&T-sponsored program to get tourists to Harlem during February, which happens to be Black History Month. The idea, according to NYC & Company CEO George Fertitta, is to get them into local restaurants, museums and entertainment venues, not just onto tour buses. ...Read the whole story >>
by Tanya Irwin
Millward Brown's Futures Group has identified a slew of digital trends for 2011. According to the report, brands will be forced to straddle their presence between the public open web and semi-walled gardens, as surfing the web is increasingly replaced by running apps or viewing pages on Facebook. ...Read the whole story >>
by Karlene Lukovitz
The opposition comments argue that the FDA is proposing "vivid and shocking anti-smoking graphics to accompany new textual warnings on cigarette ads and packages without any consideration of whether they pass constitutional muster." ...Read the whole story >>

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