Friday, January 14, 2011

Friday Night #Marketing News from Mediapost

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by Karlene Lukovitz
These consumers will make up fully 40% of Americans 21 and older within 10 years, making it increasingly critical for alcoholic beverage marketers to understand their tastes and buying preferences, point out Danny Brager and Jim Greco, respectively VP/group client director and VP, region manager for Beverage Alcohol at Nielsen, in a summary of study highlights. ...Read the whole story >>
by Karl Greenberg
John Jacobs, CMO and EVP of the Global Index Group at NASDAQ, said the company went social to get people to offer up ideas on how to make real-time sexy. To launch the product, developed with StockTwits, NASDAQ found a core group of subscribers and queried them about how they defined themselves. ...Read the whole story >>
by Tanya Irwin has a proven record of attracting qualified prospects who are in the early stages of the home buying process, says Jason Doyle, vice president of "With this partnership, we are also enhancing the consumer experience by streamlining the hand-off to industry-leading Re/Max agents at the local level," he says. ...Read the whole story >>
by Karl Greenberg
Timberland's riches to rags to (maybe) riches story is about how the benighted outdoors brand let itself become defined by popular culture as a hip-hop shoe, then suffered when hip hop moved elsewhere. And the tale follows the brand out of the woods back to its original idea by engaging with people in new ways with traditional and social media. ...Read the whole story >>
Financial Services
by Aaron Baar
The ad, developed by the bank's in-house advertising agency 601, and produced in association with Shooters, Inc. (and its DIVE visual effects division), depicts a wall made entirely of puzzle pieces. Throughout the commercial, actors push, pull, raise and change the size of missing puzzle pieces, illustrating how the company can help customize personal banking needs. ...Read the whole story >>
by Sarah Mahoney
Salt Lake City is the big gainer in Walmart's latest giveaway, winning $1 million in hunger grants in the retailer's Facebook "Fighting Hunger Together" contest. More than 5 million people voted for Salt Lake City, with Fresno, Calif., Columbia, S.C., Ogden, Utah, Charleston, S.C., and Bakersfield, Calif. earning $100,000 as runner ups. ...Read the whole story >>

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