Thursday, January 13, 2011

Thursday Night #Marketing News from Mediapost

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by Karl Greenberg
Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty to Make; Ethnic Market Make -- African-American; and Mid/Full-Size Pickup for its F-Series truck lineup. This year is the first since 1999 that Ford has won the Overall Loyalty to Manufacturer category. ...Read the whole story >>
by Sarah Mahoney
Tom Woodside is the new VP/marketing and e-commerce. He says that while the company may draw its inspiration from John Evelyn, a botanist and conservationist who wrote in the 1600s, its new marketing plan is purely 21st century. Marketing Daily asked him to explain what's ahead for the brand, and its 80-plus U.S. stores ...Read the whole story >>
by Tanya Irwin
The takeaway for marketers is to "think twice," says Peter Daboll, CEO of Ace Metrix. "The key question marketers need to ask themselves is what value does the celebrity bring to delivering my creative message," Daboll tells Marketing Daily. "The creative message needs to be first, not an afterthought once the celebrity is signed." ...Read the whole story >>
by Karlene Lukovitz
Subway led the list of restaurant brands with the highest 2010 scores -- at 41.7, followed fairly closely by Olive Garden, at 36. (Olive Garden also came in #9 among all consumer brands.) Other Top 10 performers included Outback Steakhouse (28.6), Applebee's (26.9), Dairy Queen (26.8), Wendy's (26.7), Dunkin' Donuts (26.2), Red Lobster (25.3), Pizza Hut (24.9) and Papa John's (24.3). ...Read the whole story >>
Financial Services
by Karl Greenberg
The Boston-based firm has just signed on as the first-ever presenting sponsor of The deal also makes Sun Life an official team sponsor and it gives the brand a presence across a Celtics properties. ...Read the whole story >>

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