Tuesday, January 11, 2011

Tuesday Night #Marketing News from Mediapost

When I lived in Detroit, the Lions and Tigers were losing, but the Pistons were winning.

Yeah, it was a long time ago.

Something I always looked forward to visiting was the Detroit Auto Show...

Click & Read:

by Karl Greenberg
During the first day of the North American International Auto Show in Detroit's Cobo Hall, automakers showed vehicles matchbox-sized and bigger, although the focus was on the more diminutive end of the car and crossover world. ...Read the whole story >>
by Karlene Lukovitz
Expanding on its "family fun" programs, Kraft Singles has partnered with Disney On Ice for a special offer: Now through May 31, any package wrapper for a Singles product can be redeemed for a pair of 50%-discounted tickets to any of five Disney ice shows playing across the country. ...Read the whole story >>
by Aaron Baar
"It's a fun and interactive way for people to engage with us and go into that digital clay environment [of Hotels.com's advertising]," company representative Taylor Cole tells Marketing Daily. "The outline for our new commercial includes a new character, and we thought this would be a great time to get consumers involved and take part in the shoot." ...Read the whole story >>
by Karl Greenberg
Ford will soon extend the online component of the Explorer campaign with a road-trip themed promotion, "Go. Do. Adventures." The online campaign will give people a chance to take the vehicle on a dream road trip. The idea is that people go to the Explorer social media platforms like Facebook and explain how they would use the vehicle to take their dream road trip. ...Read the whole story >>
by Tanya Irwin
The program, called M life, is geared toward visitors of the company's 15 resorts in Las Vegas, Mississippi and Detroit locations. M life is launching as a casino rewards club and later this year will expand into a full loyalty program recognizing guest spend on hotel stays, shopping and dining. ...Read the whole story >>

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